SOURCE: Transpera

June 16, 2008 08:00 ET

maniaTV Goes Mobile

Platform Partnership With Transpera Brings Dave Navarro, Gaming, Music, Comedy and Action Sports Television Content to Personal Devices

LOS ANGELES, CA--(Marketwire - June 16, 2008) - maniaTV, the first online television network and birthplace of original web television hits "Dave Navarro's Spread TV" and "Tom Green Live," today announced the launch of maniaTV Mobile. The service, powered by Transpera's comprehensive mobile video delivery and monetization platform, allows viewers to access online television content from any video-enabled mobile device, and creates additional advertising inventory and enhanced interactive programming options for maniaTV. Select maniaTV Mobile content can now be viewed by going to http://maniatv.com from mobile browsers.

maniaTV Mobile will offer more personal ways for mobile users to experience their favorite programming on the go with features such as "Send-to-Friend" for mobile-to-mobile sharing and forthcoming "Send to Mobile" for online to mobile device interaction. The Transpera platform, optimized for all video capable phones including the newly announced 3G iPhone, also gives users the ability to search for videos, save their favorites, and receive mobile alerts when new shows appear through integration with top social networking services such as Twitter.

"Mobile content is an important part of engaging viewers in a way that suits their lifestyle while delivering timely and highly engaging brand experiences for advertisers," said Peter Hoskins, maniaTV CEO. "maniaTV Mobile will change the way we conceive and create segments and can add a new level of interactivity down the road."

"With more and more mobile phones, like the iPhone, out there with powerful video capabilities, having a mobile video channel is a no-brainer. But the complexity and cost of developing, deploying and monetizing these channels is a barrier for many content providers," said Frank Barbieri, founder and CEO of Transpera. "Transpera's platform eliminates that complexity, adds incremental revenue though targeted advertising integration and allows video publishers to focus on their core competencies -- creating and delivering the most exciting video possible to their audiences."

About maniaTV

The maniaTV Network launched in 2004 as the world's first Internet TV network. The company produces, sells and distributes made for internet programming targeting the 18 to 34 year old audience while delivering innovative branded entertainment opportunities to leading brands and advertisers. With a state-of-the-art production studio in Hollywood, maniaTV produces groundbreaking, award-winning programming for 8+ million viewers each month. maniaTV's programming slate ranges from music and comedy, to drama, video gaming, and action sports. Leading shows include "Dave Navarro's Spread Entertainment," "Tom Green Live," "National Lampoon's Lemmings," "Arcade," and "All Access." maniaTV delivers unique brand experiences within each show and has served over 50 of Advertising Age's Top 100. Through its visionary market leadership and focus on premium content and distribution partnerships, maniaTV is redefining television for the 21st Century. We like to call it "Television 2.0."

About Transpera

Transpera provides the industry's first comprehensive platform for monetizing Web videos on mobile phones. Powering mobile video channels for such powerful internet video brands as CBS News, Associated Press, Revision3, Break.com, maniaTV, eBaumsworld and Putfile, Transpera provides online content owners, network operators and advertisers the tools to capitalize on the exploding mobile video market. Through the company's patent-pending platform and bridging technology, Transpera is the only company to connect all the necessary pieces for optimizing the monetization of mobile video content. Transpera provides video content and brand owners with the ability to instantly mobilize and distribute video to mobile phone users based on their interests and communities, enhance on-deck video offerings for network operators and provide brand owners and advertisers with a direct and targeted route for marketing to their target audiences. Transpera is based in Santa Monica, Calif. and is funded by top venture firms Intel Capital, Flybridge Capital (formerly IDG Ventures) and First Round Capital Ventures. For more information, visit www.transpera.com.

The names of companies mentioned herein are trademarks of their respective owners and should be treated as such. Transpera is a registered trademark of Transpera, Inc.

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