SOURCE: Manilla

Manilla, personal finance, money, saving, bill, bill pay, household, organization, organized, Hearst

October 06, 2010 09:29 ET

Manilla Announces Executive Management Team

NEW YORK, NY--(Marketwire - October 6, 2010) -  Manilla (www.manilla.com), a new free service that will allow consumers to manage and organize all of their accounts, including household bills, finances, travel rewards programs and subscriptions, today announced its executive team that includes veterans of the online and media space. Beth Devin serves as chief technology officer, Jessica Heacock Insalaco as chief marketing officer and Jim Schinella as executive vice president of business development & sales.

Manilla customers will get an automated, organized and current view of all of their account data in one password-protected place, robust reminders to pay bills and lifetime storage of all of their account documents. The Manilla personal account management service will be in private beta later this year and will launch publicly in 2011. Manilla is a start-up backed by Hearst Corporation. 

"The combination of Beth, Jessica and Jim creates a leadership team of unparalleled experience," said Scott Sassa, president of Hearst Entertainment & Syndication, which oversees the new business. "We are excited to have executives who bring three different yet perfect backgrounds. Their combined passion to innovate will lead Manilla through development and into a successful launch next year."

"The caliber of the Manilla executive team indicates the tremendous amount of talent, industry knowledge and relationships that have been brought to bear in the development of the Manilla service," said George Kliavkoff, EVP and deputy group head, Hearst Entertainment & Syndication. Kliavkoff is acting as the interim CEO of Manilla during its incubation.

Devin, CTO of Manilla, brings 25-plus years of technology development and leadership experience to Manilla from a variety of industries including, financial services, retail, telecommunications and cable broadcasting. Prior to joining Manilla, she was CTO of Art.com, the largest online retailer of prints, posters and framing services; and the CTO at Blackhawk Network, a prepaid and payments network and market leader in stored value card financial solutions. Devin held several technology leadership positions at the Charles Schwab Corporation, where she supported the retail enterprise, including the branch, call center and Schwab.com customer channels, the Schwab Retail Bank, and the services for investment managers' business. Devin has also held technology positions at Turner Broadcasting Systems, Pacific Bell Directory and Bechtel Petroleum. Devin joined the Manilla team in March of 2010.

Insalaco, CMO of Manilla, has spent her career in strategy and leadership roles in the telecommunications and media industries. She was most recently CMO of Dish Network, the third largest multichannel television provider in the U.S. Prior to that, she was EVP of content distribution and marketing for all of the MTV Networks and BET Networks. Insalaco has held other consumer marketing positions at Cox Communications, News Corp and US West. Insalaco has also held other leadership roles including chairing the largest women's organization in the cable and telecommunications industry, WICT. Insalaco has been developing Manilla since May of 2009.

Schinella, EVP of business development & sales for Manilla, was most recently the SVP and head of Yahoo!'s North America Region Partnerships and Business Development organization responsible for deals, management, operations and strategic expansion of Yahoo!'s wide network of partnerships. In that position, he was responsible for managing more than $2 billion in revenue, including the affiliate search distribution, broadband and local partnerships with the Newspaper Consortium. Before that, Schinella was global vice president of business development for Yahoo!'s mobile and broadband businesses from 2003 to 2006. During this period, he established Yahoo!'s foothold in broadband and mobile by forging partnerships with industry leaders, including Bell South, SBC (AT&T), Rogers Cable, and Verizon and established Yahoo!'s first relationships with all U.S. mobile carriers. Prior to joining Yahoo!, Schinella was head of sales at SOA Software, an early Web services software company. He was also vice president of strategic development at AOL Time Warner and started his Internet career managing Netscape's Professionals Services Group in 1996. Schinella joined the Manilla team in March of 2010.

Devin and Manilla's technology team are based in San Francisco; Insalaco and Schinella and their teams are based in New York.

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