SOURCE: Manilla

Manilla

June 25, 2013 10:38 ET

Manilla Drives Traffic and Increases Engagement to Partner Websites and Mobile Apps

Data From Leading Account Organization Service Shows Consumers Prefer Manilla as Doorway to Company Websites and Mobile Apps

NEW YORK, NY--(Marketwired - Jun 25, 2013) - Manilla, the leading, free and secure service that allows consumers to manage their bills and other personal accounts on desktop, tablet and mobile devices, today announced that consumers prefer having everything in one place on Manilla to having to visit one company website at a time. 

"We built Manilla to help partner companies increase consumer engagement and traffic in an ad-protected environment," said Jim Schinella, CEO of Manilla. "It's a platform where partners control all in-application contextual advertising and branding, creating increased relevance between marketing and content, and our users have validated this business model. Manilla acts as an organization hub, helping users to manage all of their accounts in one place and, for this reason, it increases traffic, engagement and frequency of visits to all partner websites."

Manilla data and recent user surveys conducted this year consistently show that Manilla users have higher advertising click-through rates and more frequently visit companies that are on Manilla. These users also buy more, use the companies' mobile apps more and engage more often with the brand. In fact, 65 percent of recent respondents reported that they find it easier to visit their financial service provider's website through Manilla's aggregated, partner-friendly experience that is focused on consumer organizational needs.

"This survey indicates consumers are becoming increasingly less responsive to visiting sites one company at a time, and they demand a service like Manilla," Schinella said. "In fact, many customers tell us that they can't remember all the passwords to access company websites. This information is exciting news for companies because it demonstrates that Manilla can help them reach more of their customers online while maintaining the marketing control that they prefer. It is a platform that is truly meeting consumers' demand of having 'Everything In One Place.'"

Data from recent surveys showed that Manilla helps drive traffic to company websites, demonstrating that Manilla is helping its partner businesses' traffic and engagement metrics:

  • Almost 50 percent of Manilla users report an increased satisfaction with a financial services provider since adding it to Manilla
  • Nearly 40 percent reported that they visit their financial sites more frequently
  • 36 percent visit a travel account site more frequently
  • Almost 20 percent visited a Telco account site more frequently
  • More than 20 percent of consumers download partner mobile applications after engaging in Manilla's mobile application

Manilla provides new opportunities for customer engagement, increased up-sell opportunities, and increased online account registrations in a highly targeted, paperless environment that is protected from competitive advertising.

Manilla's platform provides convenient, secure online access to all household accounts and services for more than 3,500 businesses. The free service helps consumers manage all of their household accounts, including financial accounts, utilities, subscriptions, daily deals and travel rewards programs, all through Manilla.com or via the Manilla Android or iOS mobile apps.

About Manilla
Manilla organizes and simplifies people's lives by providing one secure access point to all household accounts and services. The free service helps consumers manage their household accounts, including financial accounts, utilities, subscriptions, daily deals, and travel rewards programs, all through Manilla.com. Consumers can also use all of the Manilla features on the go by using Manilla's 4+ star customer-rated Android and iOS mobile apps. Under a single password, Manilla gives customers an automated, organized view of all of their account information, text and email reminders to pay bills, renew expiring subscriptions, and manage soon-to-expire daily deals, all with unlimited storage and seamless document retrieval.

Manilla is a company incubated within and backed by Hearst Corporation. Manilla is the recipient of the 2012 Webby Award and People's Voice Award for Best Banking/Bill Pay Service, was chosen as ABC News' App of the Week, and was named one of PCmag.com Top 100 Websites of 2012. For more information, please visit www.manilla.com.

Contact Information