SOURCE: Manilla

Manilla

October 23, 2012 09:26 ET

Manilla Partners With Alliance Data's Retail Services Business

Partnership Extends Manilla's Reach to Nearly 25 Million Active Cardholder Customers and More Than 100 Private Label and Cobranded Credit Cards of Alliance Data

NEW YORK, NY--(Marketwire - Oct 23, 2012) -  Manilla, the award-winning free service that offers the best way for consumers to manage their bills and accounts online, today announced a partnership with Alliance Data Retail Services, one of the nation's leading providers of retailer-branded credit marketing programs. The partnership will allow Alliance Data to offer greater convenience and increased consumer engagement, via Manilla's portal, an additional channel for its nearly 25 million active cardholders to manage their store-branded credit card accounts. 

"We are excited to be working with Alliance Data, which is among the nation's most well-respected providers of marketing-driven credit services for some of today's most recognized retail brands," said Jim Schinella, chief operating officer of Manilla. "Alliance Data sees in Manilla a secure online communication channel for engaging with and marketing to cardholders, as well as increasing paperless adoption for monthly billing statements."

Manilla's platform provides a convenient, secure online access to all household accounts and services. The free service helps consumers manage their household accounts, including financial, utilities, subscriptions, daily deals, and travel rewards programs, all through Manilla.com or via the Manilla mobile apps. Consumers can use the Manilla platform to pay bills online, set reminders and custom alerts, and track spending, among other features.

Alliance Data, which provides more than 100 private label and co-branded credit card programs for some of today's best-known retail brands, will be able to leverage Manilla's protected partner company pages to engage and market to cardholders exclusively. This solution provides Alliance Data cardholder customers with another option for going paperless; cardholder customers can choose to receive account information and statements directly through Manilla's secure portal.

Alliance Data joins Manilla's growing portfolio of notable partners, which includes Citibank, Comcast, DIRECTV and AT&T. By partnering with Manilla, these providers can use Manilla as a direct and protected online marketing platform, offering their customers targeted and customized offers and features as well as reducing paper billing costs.

"Manilla's vision to organize and simplify people's lives, including their finances, is one that really resonates with our retail partners and their customers," said Dan Finkelman, chief marketing officer of Alliance Data Retail Services. "It's important to us to partner with companies like Manilla who are providing innovative services that enable us to deliver new options, convenience and choice to our valued cardholders."

About Manilla

Manilla organizes and simplifies people's lives by providing one secure access point to all household accounts and services. The free service helps consumers manage their household accounts, including financial, utilities, subscriptions, daily deals, and travel rewards programs, all through Manilla.com. Consumers can also use all the Manilla features on the go using the Manilla 4+ star user-rated Android and iOS mobile apps. Under a single password, Manilla gives customers an automated, organized view of all of their account information, text and email reminders to pay bills, renew expiring subscriptions and manage soon-to-expire daily deals, all with unlimited storage and seamless document retrieval. 

Manilla is a company incubated within and backed by Hearst Corporation, one of the most diversified private media companies in the world. Manilla, which partners with hundreds of businesses across multiple categories, is led by an executive team of experts and innovators from the finance, technology and consumer products industries. Manilla is the recipient of the 2012 Webby Award and People's Voice Award for Best Banking/Bill Pay Service and was also named one of Time Inc.'s 10 NYC Startups to Watch in 2011. For more information, please visit www.manilla.com.

About Alliance Data

Alliance Data® and its combined businesses is North America's largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data employs nearly 9,000 associates at more than 50 locations worldwide.

Alliance Data is a leading provider of marketing-driven credit solutions, and is the parent company of Epsilon®, a leading provider of multi-channel, data-driven technologies and marketing services, and LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada's premier coalition loyalty program. For more information about the company, visit our web site, www.AllianceData.com, or you can follow us on Twitter.

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