MADD Canada

MADD Canada

November 24, 2010 17:17 ET

Manitoba Students See "Shattered Lives" Caused by Impaired Driving

MADD Canada and Manitoba Public Insurance bring 2010-2011 School Multi-Media Assembly Program to schools across the province.

Attention: Education Editor, News Editor OAKVILLE/ONTARIO/MEDIA RELEASE--(Marketwire - Nov. 24, 2010) - The harsh and emotional realities of impaired driving will be driven home to students across the province as MADD Canada brings its 2010-2011 School Multi-Media Assembly Program, Shattered, to Manitoba schools.

Thanks to sponsorship from Manitoba Public Insurance (MPI), approximately 85,000 students across the province will see Shattered or the French program, En Éclats. The first showings will take place at schools in The Pas this week. Nation-wide, the program will be delivered to 1 million students during the 2010-2011 school year.

"Reaching out to students and youth is crucial to our mission to stop impaired driving because those age groups are at such increased risk for impaired driving crashes," said MADD Canada President Denise Dubyk. "The statistics are frightening."

- Young people have the highest rates of traffic death and injury per capita among all age groups and the highest death rate per kilometre driven among all drivers under 75 years of age.

- Sixteen to 19 year olds are more than 15 times more likely to die per kilometre driven than their parents.

- Motor vehicle crashes are the leading cause of death among 15 to 25 year olds, and alcohol is a factor in 45% of those crashes.

Shattered features a fictional account of several high school students and their families enjoying a typical Saturday night. As their stories unfold, it becomes evident that the actions and choices of some will have life-altering consequences. The dramatization is blended with emotional and moving testimonials from several real-life victims of impaired driving.

The curriculum guide which accompanies the program presents students with information about alcohol, drugs and driving, the legal and social ramifications of impaired driving, binge drinking, impairments caused by cannabis (alone and in combination with alcohol) and the dangers of accepting rides from alcohol or drug impaired drivers.

"Shattered presents the hard facts and consequences of impaired driving, and shows students why it is so important to always make safe choices," Ms. Dubyk said.

As a provincial sponsor of the program, MPI helps to ensure the program is seen by as many Manitoba students as possible. The corporation has made a commitment to directly sponsor 85 presentations of Shattered or En Éclats throughout the province.

"MPI is pleased to partner with MADD Canada to deliver this important message to students," said Ward Keith, MPI's Registrar of Motor Vehicles. "By providing students with this realistic and heart-wrenching look at the results of impaired driving, we hope to help them truly understand the need for safe and sober driving at all times."

"With the support of MPI, we are able to go into schools across the province to bring our message directly to students," said Ms. Dubyk. "Ultimately, we hope to make students see the dangers and risks of impaired driving and make the right decisions that will keep them and their peers safe."

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads.

About Manitoba Public Insurance
Manitoba Public Insurance is a non-profit Crown corporation that provides automobile insurance coverage and driver and vehicle licensing services.
/For further information: Manitoba Public Insurance Media Relations, (204) 985-7300 or toll-free 1-888-554-9549.
Denise Dubyk, MADD Canada National President, 403-970-8733

Contact Information

  • Denise Dubyk, National President, MADD Canada
    Primary Phone: 403-970-8733