MADD Canada

March 10, 2015 13:30 ET

Manitoba Students to See Dramatic Film on the Aftermath of Impaired Driving

MADD Canada and Manitoba Public Insurance (MPI) Deliver Latest School Assembly Program to Students at Oak Park High School in Winnipeg

OAKVILLE, ON--(Marketwired - March 10, 2015) - Impaired driving takes a disproportionate toll on young people. Continuing education and awareness is crucial to preventing deadly crashes. MADD Canada and MPI are proud to team up again this year to bring the important sober driving messaging to Manitoba students through the dynamic School Assembly Program.

This year's film, titled Aftermath, tells the fictional story of Charlie, as told by his younger brother Mark. When Charlie decides to drive after drinking and smoking pot -- and convinces his best friend Elliott to go with him -- the resulting crash leaves a devastating aftermath. Struggling to deal with his feelings, Mark makes a video for Charlie about that terrible decision to drive impaired. The story is followed by emotional and moving interviews with family members of real-life victims of impaired driving.

Media are welcome to attend the launch and speak with special guests, students and school staff.

Thursday, March 12 at 1:15 p.m. 
Oak Park High School, 820 Charleswood Road, Winnipeg, MB R3R 1K6
Dawn Regan, Chief Operating Officer, MADD Canada 
Ward Keith, Executive Director of Driver Safety, Driver & Vehicles Act Administration, and Registrar of Motor Vehicles, MPI 

As Provincial Sponsor of the School Assembly Program, MPI is sponsoring 109 presentations, including 24 in northern areas of the province, this school year. MPI has also provided generous support to help fund the production of the film.

A clip from Aftermath, and more information about MADD Canada's School Assembly Program is available on the Youth Services section of the MADD Canada web site at

Contact Information

  • To RSVP for this special screening or for more information, please contact:
    Deb Kelly
    MADD Canada
    Communications Manager
    Tel: 1-800-665-6233, ext. 240