SOURCE: The Berry Company

The Berry Company

June 01, 2011 08:00 ET

Mankato Small Business Wins Extreme Marketing Makeover Contest

Keepers RV Center to Receive Consultative Services and Local Search Solutions Package Valued at $25,000 From The Berry Company

MANKATO, MN--(Marketwire - Jun 1, 2011) - The journey from lackluster to effective marketing has officially begun for a Mankato business named a winner in the Extreme Marketing Makeover contest from The Berry Company. Berry is pleased to announce that Keepers RV Center has been awarded a first place prize package valued at $25,000. Berry, the leader in online marketing and local lead generation, will support the marketing efforts of Keepers RV for one year by providing consultative services and digital advertising, as well as in-depth marketing metrics and analytics.

"Keepers RV Center epitomizes the challenge that all of America's small businesses face in balancing the daily demands of running a business with the need to generate new leads and customers," said Joe Pellitteri, Berry's regional vice president for Mankato. "Berry is honored to have the opportunity to help this family-owned business become more competitive by providing them with the expert marketing counsel and lead generation solutions they need."

"We need a guide into the technology age so that we can guide families on their greatest vacations," said business owner Lisa May in Keepers RV Center's contest entry. "We need a facelift, and we hope Berry can make us shine."

The Berry Company is a trusted lead generation advisor with a rich history that spans 100 years. In 2010, Berry transformed its business beyond its flagship print directories to a full-service agency providing a wide range of online advertising solutions designed to reach consumers whenever and wherever they're searching for local goods and services.

By winning the marketing consultation and local leads packages, these businesses will now leverage Berry's integrated suite of solutions including:

  • Website Design that converts browsers into buyers
  • Search Engine Marketing that increases the visibility of companies online
  • Internet Yellow Pages Programs that deliver measurable impact
  • Online Video Campaigns that illustrate services through polished presentations

Consideration for Extreme Marketing Makeover winners was given to the number of online votes businesses received during the public voting phase, in addition to Berry's selection criteria. Small businesses in Mankato, Oahu, Anchorage, Cincinnati, and Lexington, Ky., were eligible to compete for the prize packages simply by telling Berry why their marketing programs were lacking and their companies deserving. Award winners were selected based on their submission's creativity and the business' need for Berry's solutions and support, as well as America's online votes. The $60,000 grand prize was awarded to Extra Fast Tax Service of Cincinnati, Ohio.

To follow Berry and the marketing transformation of Keepers RV Center over the next year, visit and "like" Berry at

The Berry Company LLC, is a leading provider of local online, search, video and print solutions. Its local leads experts help more than 240,000 businesses in 42 states market their businesses to local consumers. As an authorized reseller of in all of its markets, The Berry Company provides its clients with online listings and video advertising through this leading national Internet Yellow Pages site. The company is a Google Qualified Company, offering Google AdWords and other solutions to its clients.

Since its founding 100 years ago, The Berry Company has offered exceptional service, local market expertise and a strong portfolio of solutions. For more information, please visit To follow Berry and the transformations of Extreme Marketing Makeover contest winners, "like" Berry at

For phone or in-person interviews with The Berry Company consultants, Extreme Marketing Makeover judges and Mankato winners, contact Pat Nichols at 303-867-1651 or B-Roll from contest winner also may be available upon request.

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