SOURCE: Church & Crawford, Inc.

May 07, 2007 09:00 ET

Mannea Implements Strategic Directives for Rapid Growth

WEST PALM BEACH, FL -- (MARKET WIRE) -- May 7, 2007 -- Mannea, LLC, a wholly owned subsidiary of Church & Crawford (PINKSHEETS: CCWD), announced today that it is pursuing a number of strategic marketing and operations directives to gain brand recognition and sustainability in Second Life, its primary operations base.

Mannea President Jeff Reidy said, "Though we have been active members of the Second Life community almost since inception, as we begin to ramp up operations for Mannea in the world's foremost community-built virtual world and marketplace, it is important that we begin to build not only brand recognition but also an active resident following."

To do so, Mannea will build upon its existing offerings, while developing additional products and services to enhance offerings for its brick-and-mortar and online-only based business partners and clients.

The best-selling machinima camera crane system developed by Mannea founder Charles Lawrence has been used to record music videos for virtual world-based bands and a promotional highlight video for a recent technology expo in Second Life for brick-and-mortar and Second Life-based companies and residents, the 2007 Second Life Internet Technology Expo.

Reidy continued, "Concurrently, our programmers and active community members are working to enhance our offerings to include a full range of products and services never before available to Second Life residents, but as with all Mannea offerings, in a way that best meets their needs."

Mannea recently announced that it has updated its website for promotional and informational purposes. The new site, available at:, includes comprehensive information content about the Company's available B2B and B2C service offerings and enhanced functionality, including complete portfolio and recent news sections.

About Church & Crawford

Church & Crawford, Inc. ( operates through its wholly owned subsidiary Mannea, LLC, an online media and advertising company that integrates real life products and services with the particular culture and community of Internet-based virtual worlds. Its primary target operating market is Second Life, an active, online virtual community and marketplace developed by Linden Labs, with more than 5.6 million active residents.

In conjunction with Mannea, Church & Crawford is implementing an aggressive roll-up strategy to pursue unique opportunities that include both Internet- and brick and mortar-based acquisition candidates with extraordinary potential for long-term growth under its public umbrella.

SAFE HARBOR ACT: This press release contains statements which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors, currently known to management that could cause actual results to differ materially from those in forward-looking statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

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    D.P. Martin & Associates
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