SOURCE: Church & Crawford

April 25, 2007 09:35 ET

Mannea Sponsors Second Life International Technology Expo 2007 to Produce Exclusive, Promotional and Highlight Video of the Event

WEST PALM BEACH, FL -- (MARKET WIRE) -- April 25, 2007 -- Mannea, LLC, a wholly owned subsidiary of Church & Crawford (PINKSHEETS: CCWD), announced today that it has sponsored the 2007 Second Life International Technology Expo (ITE), which took place inside Linden Labs' popular virtual world April 20-22, 2007 and will complete a promotional highlight video of the event.

In conjunction with its sponsorship, Mannea filmed at the Expo all three days, and is currently producing a wrap-up video of highlights from the event, which will be placed on the ITE 2007 site and used for promotional purposes.

Mannea Founder Charles Lawrence said, "We are proud to join renowned brick-and-mortar and Second Life-exclusive companies, like Dell and Sun Microsystems, Cattle Puppy Productions, Reallusion, S Media, and the Second Life Broadcasting Company to sponsor the ITE 2007 and look forward to producing its highlight and promotional videos."

The ITE 2007 brought together numerous virtual world technology panelists speaking on a range of issues about doing business in Second Life. With over 50 worldwide vendors from China, Singapore, Australia, the Czech Republic, Finland, Spain, Romania, United States, England, Cuba, and others; the ITE 2007 welcomed thousands of Second Life attendees and participants from around the world.

Lawrence continued, "With worldwide vendors and thousands of attendees gathered in one place in this thriving virtual world every year, we are excited to bring Mannea to literally thousands of Second Life community members. As part of the Expo, we were able to introduce our offerings to a broad range of community members and users alike, while building brand recognition and interest through our sponsorship and the exclusive video production."

Mannea's video productions for the ITE 2007 were recorded using custom software developed originally by Charles Lawrence for use inside Second Life. This unique camera software is the most versatile available in Second Life for machinima (3D, virtual machine cinema) production and has already sold hundreds of copies to professional and aspiring virtual filmmakers inside Second Life.

About Church & Crawford

Church & Crawford, Inc. (PINKSHEETS: CCWD) operates through its wholly owned subsidiary Mannea, LLC, an online media and advertising company that integrates real-life products and services with the particular culture and community of Internet-based virtual worlds. Its primary target operating market is Second Life, an active, online virtual community and marketplace developed by Linden Labs, with more than 5.6 million active residents.

In conjunction with Mannea, Church & Crawford is implementing an aggressive roll-up strategy to pursue unique opportunities that include both Internet -- and brick and mortar-based acquisition candidates with extraordinary potential for long-term growth under its public umbrella.

SAFE HARBOR ACT: This press release contains statements which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors, currently known to management that could cause actual results to differ materially from those in forward-looking statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

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