February 12, 2014 09:00 ET

Manta Names John Swanciger as New Chief Executive Officer

COLUMBUS, OH--(Marketwired - Feb 12, 2014) - Manta, the largest online community for small businesses, today announced the appointment of John Swanciger as its new Chief Executive Officer. A seasoned Internet executive, Swanciger has deep experience building highly scalable platforms and marketplaces and is poised to help Manta continue to thrive as the largest online community for connecting small businesses with their customers.

Launched in 2005, Manta has grown to become the most powerful platform for small business owners with thousands joining each day and more than 20 million global visitors each month. The span of the network combined with its current success is helping small businesses profit, connect and grow. Swanciger's leadership will focus on strengthening Manta's current offerings while expanding products and services for Manta's growing customer base.

"Manta is a powerful resource for the millions of small business owners who leverage the community to engage with their customers, prospects and peers -- ultimately enhancing and growing their business in a variety of ways that couldn't be done without such a strong network," said Swanciger. "The small business community is constantly evolving in its use of technology and I am looking forward to establishing new products for small business owners that help them better engage with customer demands."

Swanciger brings over 15 years of industry experience and joins Manta from Switchfly, a cloud based e-commerce platform for the travel and loyalty industries. As the Chief Commercial Officer at Switchfly, he was responsible for product marketing, sales, business development, and partner relations. During his tenure there, Swanciger helped to build the company and team, growing it to over 130 employees in multiple locations and increasing sales by more than a hundredfold.

He currently serves on the board of directors at Liftopia and is an advisor to several technology companies. Previously, John was Vice President of Marketing and Business Development at Starwood Hotels where he led global web strategy, online marketing, and web partnerships for all Starwood brands. Earlier in his career, John was a member of the launch team at Hotwire (acquired by InterActivCorp/Expedia) and a consultant at Accenture.

"John is an experienced Internet executive, passionate about building unique online platforms and marketplaces," said Jon Kossow, General Partner at Norwest Venture Partners. "We have tremendous confidence that under his leadership Manta will thrive as the largest online community dedicated to small business while growing Manta's value proposition for the millions of small business members of Manta, as well as their customers."

"John has an impressive track record of leading high growth companies," said Francois Hélou, senior partner at Athenian Venture Partners. "It is clear that Manta is poised to accelerate its position as market leader, innovator and a force in the small business market and John's vision will be fundamental to this next phase of the company."

John replaces Manta's interim CEO, Steve Jaffee. Jaffee, a member of the board since 2005, will remain on the board of directors at Manta.

About Manta
Manta helps small businesses profit, connect and grow through the largest online community dedicated entirely to small business. Millions of people come to Manta each day to buy from, partner with and connect to companies. By joining Manta, small businesses easily harness the power of the Internet. Get visible; grow your business for free at