SOURCE: Maxager Technology

August 28, 2006 09:00 ET

Manufacturer NS Group Uses Maxager to Translate Shareholder Goal Into Operating Metric and Optimize Return on Assets

Solution Pays for Itself Many Times Over

SAN FRANCISCO, CA -- (MARKET WIRE) -- August 28, 2006 -- Maxager Technology, the original provider of velocity-driven enterprise profit optimization solutions, today announced that NS Group ( has optimized its return on assets (ROA) -- the key driver of shareholder value -- with Maxager.

"Maxager has been a critical decision making tool for our business and has already paid for itself many times over," said René Robichaud, CEO of NS Group. "Maxager is an excellent solution to help translate what shareholders want -- optimized ROA -- into operational terms. Any manufacturer that cares about profits should consider Maxager."

According to Robichaud, beyond the tangible return realized from the solution, Maxager's profit-per-minute approach has enabled NS Group to get their sales, marketing, finance and production teams on the same page. Before Maxager, sales measured success with margin; production with units-per-minute and cost; and finance with return on assets (ROA). Now, with Maxager, NS Group is using the profit-per-minute approach -- the operational equivalent to ROA -- as the common metric of success.

About NS Group

NS Group, Inc. is a leading producer of tubular products serving the energy industry and certain industrial markets. The company manufactures and markets seamless and welded tubular steel products used in the drilling, exploration and transmission of oil and natural gas. NS Group also manufactures premium connections for oil and gas drilling and production. NS Group is traded on the NYSE under the symbol (NYSE: NSS). To learn more about NS Group log on to

About Maxager Technology

Founded in 1996, Maxager's patented enterprise profit optimization (EPO) solutions help leading chemicals, metals, electronics and other complex manufacturers such as Dow Chemical Company, Owens-Illinois, Severstal and Siliconware Precision Industries increase cash and profit worth 3-5% of revenue. Uncovering profit gain opportunities that are obscured by traditional "margin only" analysis, Maxager uses both margin and production velocity information to analyze history and generate realistic forward modeling that provides management teams an entirely new level of control over Return on Assets (ROA) -- the key driver of shareholder value. Ideal for manufacturers with a wide range of products, customers and assets, Maxager's unique technology calculates precisely how fast each product, customer, or market generates cash and profit from the assets, allowing managers to truly optimize product mix & customer mix profitability, sales & profit planning, strategic pricing, and production planning. New customers typically begin reaping benefits within 60 days. Maxager is headquartered near San Francisco with offices in Europe and Asia. For more information, visit or +1.888.MAXAGER (+1.888.629.2437).

© 2006 Maxager Technology. All rights reserved. Maxager is a registered trademark of Maxager Technology, Inc. All other trademarks are the sole property of their respective owners.

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