SOURCE: RPR Public Relations, Inc.

November 12, 2007 02:00 ET

Many European Companies Taking Advantage of Inexpensive Public Relations and Marketing Services in America as the Euro Soars to New High

BOCA RATON, FL--(Marketwire - November 12, 2007) - As the euro soars into ground-breaking new territory against the U.S. dollar, many European companies are racing to ramp up the trend of outsourcing their marketing needs to U.S. public relations agencies and marketing firms. Small American-based PR agencies specializing in handling European product launches are reaping the rewards of a weak U.S. dollar as they are experiencing a substantial increase in new business inquiries from European companies.

"The increase in demand for U.S. marketing services from Europe is tremendous -- I haven't seen anything like this in two decades," states Ria Romano, Partner with Boca Raton, Florida-based RPR Public Relations, Inc. "Although our agency specializes in high technology, software launches and consumer product launches for European companies moving into America -- we always had to stand in line with the larger agencies to pitch a new European client. Now we literally have potential international clients calling our office daily -- our European new business inquiries are up 90% in the past 30 days alone. The weak U.S. dollar gives European companies of all sizes the opportunity to initiate marketing campaigns in the U.S. very inexpensively," concludes Romano.

As Marcus Tettmar, CEO of the London-based software company MJT Net Ltd, states, "Approximately 60% of our customers are U.S. based because we provide solutions for Microsoft Windows. Therefore the exchange rate made it extremely cost effective for our software company to select U.S.-based RPR Public Relations, Inc. for all our PR needs. This particular agency understands the U.S. marketplace, has excellent media contacts and is experienced servicing international clients -- plus their pricing was outstanding."

Smaller U.S.-based public relations agencies also are benefiting due to their low overhead, ability to be flexible, personalized one-on-one service, substantial return on investment for clients, and pricing that is on average 50% less than larger PR agencies in New York, Boston, Miami, Chicago and Los Angeles. When initially hiring an American public relations agency, many European companies are connecting through the world's largest online marketplace -- http://www.Guru.com -- which is free for employers and provides payment protection, multiple payment options, and detailed reviews of potential service providers.

For more information on RPR Public Relations, Inc., visit http://www.romanopr.com

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