SOURCE: Marani Spirits

May 05, 2009 08:00 ET

Marani Announces Over 100% Increase in Sales for April, 2009

Sales of Marani's Award-Winning Ultra-Premium Vodka More Than Doubled in April, 2009 as Compared to April, 2008

LOS ANGELES, CA--(Marketwire - May 5, 2009) - Marani Brands Inc. (OTCBB: MRIB) is pleased to announce a more than 100% increase in total case distribution of its award-winning Marani vodka for the month of April, 2009, as compared to April, 2008 and a more than 80% increase in total case distribution for the first four months of 2009 compared to the same period in 2008. Management has attributed the growth to the successful implementation of its aggressive marketing and events strategy and additional distribution in key markets.

Since implementation of its aggressive marketing and events strategy, Marani has supported more than a dozen events in Los Angeles, New York, San Diego, and Chicago that strategically position the brand as the ultra-premium vodka of choice to tastemakers in the worlds of art, fashion and entertainment. Images from the events can be found on Marani's website,, under the "Events" section. Recent high-profile Marani sponsorships include several events such as supermodel Jessica Stam's "23rd Golden Birthday Party" at The Gates in New York City, the annual "Rock the Runway" scholarship fundraiser festival at the Art Institute of California--Orange County, and the MOCA Fresh Artists Party at Cobras & Matadors in Los Angeles.

Marani has consistently delivered substantial sales increases for nearly every month thus far in 2009, as compared to the previous year.

"Sponsorships of events in the worlds of art, fashion, and entertainment have been a significant contributor to Marani's increasing brand awareness and resulting sales increases and expanded distribution," said Marani CEO Ara Zartarian. "We are becoming accustomed to seeing growth at this rate, and anticipate sales to accelerate as we continue to implement our aggressive marketing, branding, and distribution expansion strategy."

About Marani Brands, Inc.

Marani Brands, Inc. develops, positions, markets and distributes fine wine and spirit products in the United States as well as international markets. Its signature product, "Marani Vodka," is an ultra-premium vodka manufactured exclusively for Marani in Armenia. It is made from late-harvest Armenian winter wheat, distilled three times, filtered twenty-five times and then, through a proprietary process, is aged in oak barrels lined with honey and skimmed dried milk to give it its unique taste. Marani Vodka was awarded the Gold Medal in the prestigious International Spirit Competition, held in San Francisco, California, in both 2004 and 2007 and the coveted Star Diamond Award by the American Academy of Hospitality Sciences in 2008 & 2009. Marani Vodka can be found in over 1,500 off-premise and retail locations and more than 900 premium on-premise venues across the nation. Please enjoy Marani brands responsibly and in moderation.

Forward-looking Statements

Certain statements made in this press release contain forward-looking statements that involve a number of risks and uncertainties. This forward-looking information is based on certain assumptions, including, among others, presently known physical data concerning size and character of reservoirs and economic recoverability. Some of these expectations may be based upon assumptions or judgments that prove to be incorrect. In addition, operations involve numerous risks and uncertainties, many of which are beyond Marani Brands' control, which could result in expectations not be realized or otherwise materially affect the financial condition, results of operation and cash flows. Additional information regarding these and other risks are contained in Marani Brands' filings with the Securities and Exchange Commission.

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Contact Information

  • For more information, press only:
    Nina Kevorkian
    Director of Communications
    (818) 503-5200
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