SOURCE: Marathon Technologies

Marathon Technologies

December 14, 2010 05:30 ET

Marathon Technologies and 24/7 Uptime Are Just the Ticket for UK E-Commerce and Online Reservation Systems Developer, Interdirect

everRun® Ensures Business Continuity Through Always-On Application Availability

BRACKNELL, UNITED KINGDOM and LITTLETON, MA--(Marketwire - December 14, 2010) - Interdirect, a full service marketing agency with offices in Manchester and Milton Keynes, England, today reported that its deployment of everRun® from Marathon Technologies in May 2010 has delivered continuous, uninterrupted availability of online reservation and e-commerce systems and web sites it develops and hosts for a range of companies throughout the UK and Europe. Many of these systems are integrated with critical third-party sales order processing and financial applications. 24/7 Uptime, a systems integrator specializing in server high availability, fault tolerant and disaster recovery software, provided consulting services, implemented everRun, and provide ongoing training and technical support. 

Because the solutions Interdirect builds are mission-critical, the company has always directly hosted the shopping, booking and payment systems and web sites it develops. Interdirect staff manages and maintain the solutions. Nothing is outsourced. To increase confidence in meeting its client commitment to uninterrupted application availability, Interdirect engaged 24/7 Uptime to identify technologies that would provide a fault tolerant application availability platform. Interdirect also wanted to reduce power consumption by consolidating servers. After considering options, Interdirect selected Marathon Technologies for its compelling price-to-performance ratio, ease of deployment and use, and flawless track record.

Fault Tolerant Virtual Computing
With everRun, Interdirect can manage multiple, disparate workloads on just two standard Dell servers, lowering total cost of ownership, simplifying management, and reducing data center power consumption. If either server suffers component failure, the computing environments continue to operate. This level of fault tolerance allows IT administrators to repair disk failures, network card outages and other disruptions without downtime.

Application Availability Democratization
Marathon's vision of application availability is an integrated approach to effectively, simply, and economically building always on continuous operations into any organization, regardless of size or staffing levels. The goal is to ensure ongoing business operations by preventing downtime and data loss, regardless of localized failures or catastrophic disasters. Historically, this level of protection was neither economically feasible nor operationally practical for most organizations, leaving them vulnerable and at risk for crippling downtime.

Key attributes of everRun MX include:

  • World class application availability through downtime prevention instead of recovery. Full SMP/multi-core fault tolerant and redundant operation across servers eliminates risks associated with system/VM restarts and data recovery.
  • No hardware lock-in. Runs on commodity servers, not specialized equipment. It immediately leverages hardware innovations while providing server selection freedom.
  • Natively scales and works with all applications, regardless of computing demands. Requires no application level customization or complex scripting routinely found in conventional availability offerings.
  • Fully automated and self-healing. everRun MX's prevention response requires no operator intervention, a trademark Marathon capability ideal for environments where staffing or access is constrained.

Nick Mann, managing director at Interdirect:
"We are extremely impressed with the power and simplicity of the Marathon everRun solution. This installation has given us increased confidence in our server hosting platform. The 24/7 Uptime team have been consistently efficient and have provided us with a very high standard of support which, in turn, has enabled us to provide a high level of service to our clients."

Nick Turnbull, vice president of international sales, Marathon Technologies:
"Interdirect is a perfect example of how Marathon Technologies applications availability solutions deliver peace of mind and competitive advantage to businesses across the globe. While we're naturally pleased to have fully met Interdirect's requirements, we're not surprised. everRun has a spotless performance record of protecting applications from downtime in the most demanding IT environments imaginable."

Chris Robinson, sales & technical director, 24/7 Uptime:
"Our clients rely on us to prevent application downtime, eliminate data loss and reduce operational costs. Any downtime has an immediate impact on productivity and profitability as well as serious knock-on effects in terms of customer service levels and potential damaged reputation. We work with our clients to prevent that."

About Interdirect
Interdirect is a vibrant, multi award winning, full service marketing agency with a national reputation and over fifteen years' experience delivering imaginative solutions to its clients - from touch screens to websites, print and PR - on time and within budget.

Interdirect's clients include some of the nation's best known brands and span sectors as diverse as luxury health spas, shopping centre's, international airports and professional bodies. Its clients' sectors might vary, but Interdirect's commitment to creativity and unstinting dedication to developing technically elegant solutions remains constant.

About 24/7 Uptime
24/7 Uptime specialize in server high availability, fault tolerant and disaster recovery software solutions. They are Marathon Elite Partners and the leading high availability experts in the UK. Client sectors currently include manufacturing, energy, education and retail. To find out more please visit

About Marathon Technologies
Marathon keeps applications running for more than 3,000 companies in more than 30 countries. From email to electronic records, factory floors to trading floors, 9-1-1 call centers to emergency rooms, our everRun® application availability software proactively prevents application downtime. As experts in application availability, we've applied what we've learned from working with the world's leading companies and application providers to deliver innovative software and services that prevent downtime, eliminate data loss and reduce operational costs. For more information on ensuring non-stop business operations, please visit us at

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