NEW YORK, NY--(Marketwire - Nov 1, 2012) - Cardlytics, the pioneer of Transaction-Driven Marketing™, announced today that Marc Ginsberg, executive vice president for merchant services, has won the 40 Under 40 Award from Direct Marketing News. Ginsberg was among 40 chosen stars from across the marketing industry that have already left an indelible mark within their organizations and on the industry as a whole.
As executive vice president of merchant services, Ginsberg has played a prominent role in establishing Cardlytics as the innovator and market leader in Transaction-Driven Marketing. Through partnerships with leading banks and bank services companies, the Cardlytics data-driven media platform is changing the nature and performance of consumer marketing by enabling retailers and brands to target customers at scale, based on their historical spending behavior. Under Ginsberg's leadership, Cardlytics has grown its advertising organization by 10 times and developed transaction-driven marketing programs for more than 2,000 local retailers and over 50 of the top 100 retailers in the US.
"I'm honored to be recognized and included with a group of innovative marketers who are making great contributions to our industry," said Ginsberg. "This award is especially gratifying because it recognizes the exciting role Cardlytics is playing in defining the future of digital media and data-driven marketing. Our company is helping merchants and brands at both the national and local level dramatically improve marketing performance by engaging and delighting just the right consumers with relevant advertising and rewards."
Read more about Ginsberg's success, as well as the other winners, in the November issue of Direct Marketing News or watch video conversations with Ginsberg and many of the winners on dmnews.com.
"The success stories of the 2012 Direct Marketing News 40 Under 40 winners are truly inspiring," said Editor-in-Chief Ginger Conlon. "It's our honor to showcase the accomplishments of such a talented group of marketers."
Through the Cardlytics platform, retailers nationwide are able to present consumers with relevant messages and offers based on each consumer's actual buying behavior. With the recent addition of Bank of America's BankAmeriDeals program, in addition to rewards program for PNC, Regions, and banks served by Intuit and Fiserv, the Cardlytics system now incorporates more than 320 financial institutions reaching more than 75 million U.S. households. Cardlytics reaches almost 70% of all US households. Messages and rewards are delivered via trusted banking channels, including online and mobile banking, SMS and email. This mitigates the needs of demographic and sociographic data typically used to assess consumer spending habits. Advertisers are able to target consumers based on actual spending patterns: where, how much and how frequently they spend at a store and in the broader retail category.
Cardlytics is the pioneer and leader of the cutting edge field of transaction-driven marketing™, expected to grow into a multi-billion dollar industry in the US over the next four years, according to the Aite Group. The company's unique advertising platform enables banks to deliver rich, relevant rewards to its customers based on purchasing history while fully protecting their privacy. The platform is entirely merchant-funded with advertisers targeting consumers based on spending patterns: where, how much and how frequently they spend at a store and in the broader retail category. Since its founding in 2008, Cardlytics has been a leader of innovation with recent accolades including being named one of the 100 most innovative private companies in the world by Red Herring. For more information about Cardlytics, visit www.cardlytics.com.
About Direct Marketing News:
The Direct Marketing News franchise today includes the print edition of Direct Marketing News, serving a BPA-audited circulation of 45,000 qualified recipients, along with this website, www.dmews.com, a digital edition and app, four e-mail newsletters, and numerous lead generation opportunities. These online editions collectively reach hundreds of thousands of readers per month. Over the years, Direct Marketing News has been highly successful in creating print and online media products that reflect the trends and new technologies in marketing. The Direct Marketing News team of professional journalists, as well as contributions from key industry professionals, is uniquely suited to provide comprehensive coverage of the convergence of direct, database, and online marketing disciplines.