May 20, 2016 12:15 ET

MARC USA Announces New Streamlined Leadership Structure

Cari Bucci Hulings Promoted to GM of Pittsburgh and Chicago Offices

PITTSBURGH, PA and CHICAGO, IL--(Marketwired - May 20, 2016) - Michele Fabrizi, President and CEO of MARC USA, announced today that Cari Bucci Hulings, currently EVP/General Manager of the Chicago office, has been promoted to the new position of EVP/General Manager of both the Pittsburgh and Chicago offices as part of a new streamlined leadership structure.

In her new role, Hulings will join the agency-wide Operations Committee and also oversee Client Service for both the Pittsburgh and Chicago offices. Jean McLaren continues as Chicago President and agency-wide CMO. Leadership of the Boston office, home of the agency's Results|Digital division, also remains unchanged with Jason Russo as President.

Fabrizi explains, "This new leadership structure better reflects the way we work. We regularly collaborate across offices, both in our approach to client solutions and pitching new business. As a Pittsburgh native and long-time Chicagoan, Cari knows both markets well. She has shown tremendous leadership in her role in Chicago and is a trusted partner to her clients. I welcome her as my close second. This move solidly positions MARC USA for the future."

The daughter of MARC USA Chairman Tony Bucci, Hulings grew up in the advertising world. Prior to joining MARC USA in 2010, she spent seven years at FCB, rising to SVP/Group Management Director. A graduate of Northwestern University with a Masters in Marketing, Hulings also served as an account executive at Leo Burnett in Chicago. In 2014, Direct Marketing News named her to its 40 Under 40 list in recognition of her impact on the growth of MARC USA's Chicago office.

MARC USA is a national full-service integrated marketing communications firm known for uncovering radical insights that incite powerful reactions through a deeper understanding of Whole Brain™ behavior. With offices in Chicago, Miami, Boston and Pittsburgh, it is one of the largest independently-owned agencies in the country. Services include advertising, strategic planning, research, public relations, social marketing, media planning and buying, digital marketing, direct and customer relationship marketing and sales promotion. 

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