SOURCE: American Marketing Association - Phoenix Chapter

February 09, 2007 09:00 ET

March AMA Hot Topic Series to Focus on Mobile Marketing

PHOENIX, AZ -- (MARKET WIRE) -- February 9, 2007 -- The American Marketing Association's latest Hot Topic series is coming to The Buttes, A Marriott Resort, in Tempe on March 8. The program, entitled "Mobile Marketing: Embrace it Now or be Left Behind," is the first of the series to focus on the subject of mobile marketing. Attendees of this session will learn from industry experts both the "why" and "how" of mobile. They will leave the event understanding how to think about integrating mobile into campaigns, and how to work with clients and peers to maximize the value that mobile offers on an international scale.

Session attendees with leave with the following:

--  Real examples from leading companies on how to integrate mobile
    marketing into strategic plans
--  Benefits of mobile technology
--  Rules and restrictions to mobile marketing
--  Insight and understanding from a local and global perspective on the
    developments in the mobile world
Topics will include:
--  Mobile: I Want To Do This But What Do I Do?
--  The Power of the Device
--  Real World
--  Integrated Mobile Media and the Consumer

To register, please visit or call 800.AMA.1150.

About AMA Phoenix

Established in 1958, the Phoenix Chapter of the American Marketing Association has nearly 400 active members. AMA Phoenix provides ongoing professional development services, members-only programs and networking events to a diverse mix of marketing professionals. The Chapter also sponsors the annual Spectrum Awards held in May. To find out more about AMA Phoenix or upcoming events, please visit:

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