SOURCE: Watchit Media, Inc.

March 15, 2007 08:00 ET

March Madness Betting Lines Now Continuously Updated on for Global Sports Audience

SportsBook TV From Odds Making Leader Las Vegas Sports Consultants on Watchit's Internet Broadcast Television Platform Shows Dynamic Wagering Lines in Real Time Around the Clock

LAS VEGAS, NV -- (MARKET WIRE) -- March 15, 2007 -- Watchit Media, Inc. (PINKSHEETS: WMDA), a leader in news, information and entertainment presented for digital media platforms, and odds making experts Las Vegas Sports Consultants (LVSC) today announced the launch of SportsBook TV on LVSC, known as THE odds makers among Las Vegas casino sports books, will provide SportsBook TV with continuous updates to odds as game time approaches in order to keep interested sports enthusiasts fully informed as a new part of the lineup.

LVSC sets opening wagering lines for games and sporting events for 30 different sports around the world. For those games drawing the most attention among sports bettors, Las Vegas casino sports books accept wagering. Until now, sports fans have never had access to a real time source for betting lines outside of casino sports books. LVSC's ability to determine opening wagering odds that closely approximate the actual outcome of sporting events has become legendary. As a result of their unique ability to do this, their opening wagering odds are used by over 90% of Las Vegas casino sports books. From the time opening wagering odds are set for a given game through game time, odds changes are updated and posted on SportsBook TV.

"SportsBook TV is the most comprehensive sports wagering information source available anywhere in the world," stated Watchit Chairman and CEO James Lavelle. "Not only is this service in high demand, but it's one that can only be presented around the clock in real time using Internet platform" Lavelle went on to say, "It's very important to state that SportsBook TV is not a 'taut' or a 'prediction' of the outcome of any game or sporting event. Rather, SportsBook TV is a dynamic presentation of the 'odds' for the possible outcome of a given game or sporting event."

Kenny White, LVSC's Chief Operating Officer, stated, "We're very excited about our new relationship with Watchit and Now that we have a way to present our SportsBook TV to the world using the Internet, we're working with Watchit to bring other new ideas we have to our relationship."

Lavelle concluded by saying, "Watchit's strategy is to bring news, information and entertainment to niche markets not being effectively served by other mass media. Serving the interest of sports enthusiasts and bettors around the world with Sports Screen is a perfect example of how we are achieving this."

About Watchit Media, Inc.

Watchit Media, Inc. is a leader in producing digital media and digital signage that matches the unique interests, lifestyles and buying behavior of captive audiences and one-to-one consumer digital device users. Watchit produces and presents brand advertising, promotional messaging and proprietary television programming to over 280 private television channels in the gaming and hospitality market across the United States. In addition our wholly owned subsidiary Watchit Entertainment, Inc. produces, licenses and distributes proprietary television programming and video content focused on the Las Vegas lifestyle across private, cable and Internet broadcast television networks world-wide. Please visit our website at and our Internet broadcast television site as

About Las Vegas Sports Consultants

In business since 1982, Las Vegas Sports Consultants, Inc. (LVSC), the world's largest odds making company, blends online technology with personal service to provide odds and point spreads to all major Las Vegas and international sports books. The LVSC consensus line remains the most valued commodity for sports gaming all over the world. LVSC is the world's most respected authority because of its available comprehensive collection of sports gaming resources. As odds makers and consultants for the largest and most successful sports books in Nevada, the LVSC staff understands the day-to-day operation of a successful sports gaming operation. LVSC provides the kind of personal service that allows us to address your needs on an individual basis.

Contact Information

  • Contact Information:
    James Lavelle
    Watchit Media, Inc.
    7548 W. Sahara Avenue
    Suite 102
    Las Vegas, Nevada 89117