SOURCE: TicketCity

March 20, 2008 17:56 ET

March Madness Hits the Lone Star State as Evidenced by High Ticket Demand

With San Antonio and Houston Hosting Two of the Most Popular Events in the NCAA, Texans Are Scrambling for Tickets; The NCAA South Regional in Houston Is the Hottest Regional Ticket, and the Texas Longhorns Are Two Games Away From "Two-Stepping" Through Texas

AUSTIN, TX--(Marketwire - March 20, 2008) - Tip-off for the NCAA Final Four in San Antonio is a couple of weeks away and basketball fans in the Lone Star State are clamoring for tickets. Over 50% of the Final Four orders that TicketCity has received have been from Texas. A large portion of those orders are from clients in Austin, Houston, Midland and San Antonio.

"Texans realize that one of the premier events in the country is in our backyard and we're getting interest from clients across the state. With San Antonio hosting the Final Four, thousands of Texans have a chance to drive over and experience an unforgettable event," said Rafael Rivas, VP of Sales at TicketCity.

Before the Final Four tips off, Texas will host another key March Madness event. The NCAA South Regional is scheduled for March 28 & 30 at Reliant Stadium in Houston, Texas. The Houston games include two of the Sweet 16 games and the Elite Eight game which will determine what team will represent the South bracket in the Final Four. As an added bonus, the #2 seeded Texas Longhorns will play in Houston if they win both their opening round games in Little Rock.

"It's fantastic that Houston is hosting the South Regional and San Antonio the Final Four," said Randy Cohen, CEO of TicketCity. "It'll be even better if Texas makes it to play in front of their home state crowd. I was there in San Antonio in 2003 when UT was playing to go to the Final Four and the crowd support for Texas was insane."

For fellow Texans, Austin, TX-based TicketCity is offering their "Texas Two-Step" promotion. For a limited time, if you buy tickets for the NCAA South Regional and the NCAA Final Four, you get 10% off your order. The promotion is not limited to residents from Texas and gives early adopters a chance to purchase great seats to the games.

Cohen commented, "How many times in your life are you going to get to drive over and watch a Final Four game?"

What if the Longhorns get knocked out before getting to Houston or San Antonio? "Anything can happen in the NCAA Tourney, so it wouldn't be total surprise. Even if UT doesn't advance, there are plenty of sports fans who are jumping at the chance to go. My phone has been ringing off the hook," added Cohen.

What about the stories circulating that it's 'unfair' for #1 seed Memphis to possibly play against the #2 seed Longhorns with a pro-Texas crowd? "Memphis is one of the best travelling teams in college basketball," said Rivas. "Tons of fans traveled to San Antonio last year for the regional, and they'll bring a loud crowd to Houston if they make it. Memphis will have plenty of blue in the stands."

Don't miss your chance to be part of March Madness. You can purchase Regional Finals and Final Four tickets online ( or by phone (800.SOLD.OUT). You must buy the "Texas Two-Step" promo by phone, and it is only being offered for a limited time. Call today to get great tickets and packages for the 2008 Tournament.

About TicketCity

TicketCity sells tickets for all sporting events, concerts and theatre. TicketCity specializes in college sports tickets and championship events such as the Samsung 500, Masters, and Kentucky Derby. Founded in 1990, TicketCity is one of the top companies in the secondary ticket market and a trusted source for event tickets around the world. TicketCity partners include Rivals,, SportsWar, CollegeFootballNews and TMP Directional Marketing. In 2007, TicketCity was named to Inc Magazine's prestigious Inc 5000 list.

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