SOURCE: Marching Penguin LLC

Marching Penguin LLC

March 25, 2013 12:00 ET

Marching Penguin Announces Their New Made-for-Web Content and Redesigned Website

LOS ANGELES, CA--(Marketwire - Mar 25, 2013) - After a strong inaugural year in 2012, Marching Penguin is thrilled to announce the installation of two brand new original video series: Breaking Down Dog and The Buzz and the continued success of Foodie Next Door. Each original series is developed by Marching Penguin, specifically tailored for web distribution and is now available to publishers free of charge for syndication or use through PK4 Media's Bishop™ Video Platform. "The key to successful web content is to create a rich, engaging and rewarding experience in the least amount of time possible," explains Jordi Matsumoto, Founder and CEO of Marching Penguin. 

The new lifestyle series Breaking Down Dog shares fresh information for those interested in yoga, nutrition, and overall health and wellness. The Buzz, developed exclusively for PK4 Media's Bishop™ Video Platform, is a series of videos about refining the art and craft of mixing cocktails while taking an in-depth look at the higher study of mixology and creating delectable drink recipes. Foodie Next Door, also created exclusively for PK4 Media's Bishop™ Video Platform, enjoys continued success due to the delicious innovations of featured chef, Becky Reams, and remains one of Marching Penguin's most viewed video series, drawing the widest audience demographic to date. "Marching Penguin knows how to create content for today's time-strapped, fragmented audience," said PK4 Media CEO Tom Alexander. "The fact that the Foodie Next Door series has received nearly 17MM views in six months across a variety of devices and platforms speaks volumes to their expertise."

Marching Penguin recently celebrated its 250th video with the unveiling of a newly designed website, revamping the previous one at gomarchingpenguin.com. The new site is designed to convey Marching Penguin's full range of capabilities, by providing enhanced functionality, and encouraging site visitors to explore the services offered by the agency, including their newly produced original video content, client work samples, and social media.

Being the first advertising agency to focus on online video, Marching Penguin's approach is a critical component of the company's brand strategy. The new website will serve to educate and generate new business for the agency and also display work done for their client base including: PK4 Media, Definitive Media, HSG and many others.

About Marching Penguin
Marching Penguin is the first advertising agency dedicated to online video production and distribution. We own the entire online video value chain, which allows us to marry creative storytelling with creative media execution. As a result, we do more than produce beautiful videos for clients. We work with them to achieve campaign goals.

About PK4 Media
Based in Los Angeles, Calif., PK4 Media is a digital media company in the advertising technology industry with a platform that maximizes the value generated by online video views. The company delivers highly targeted online advertising and video content to websites through its patent-pending video technology platform, premium content video library, data tracking engine and a digital ad distribution network of more than 4,000 hand-selected websites. Founded in 2009, PK4 Media's clients are advertisers, content creators and website publishers and include companies such as Procter & Gamble, Hilton, Disney, Home Depot and others. For more information, please visit pk4media.com. 

Contact Information