SOURCE: MuseStorm Inc.

April 22, 2008 08:00 ET

Marcia Kadanoff Joins MuseStorm as Vice President of Marketing

Internet and Brand/Direct Marketing Veteran to Lead Company's Strategic Partnership, Marketing and Branding Activities

SUNNYVALE, CA--(Marketwire - April 22, 2008) - MuseStorm (, the professional platform for widgets and social applications, announced the expansion of its management team with the addition of Marcia Kadanoff as Vice President of Marketing. Kadanoff brings to MuseStorm a wealth of Internet marketing experience to accelerate the company's ability to develop strategic partnerships and grow its customer base.

Kadanoff, a longtime veteran of the Internet industry who has served in many chief marketing roles, has more than 15 years of experience enhancing the brands of startup and established companies. She was most recently vice president of Marketing for Mobio, a maker of mobile applications. Prior to Mobio, Kadanoff founded and served as CEO of Firewhite, a consultancy focused on ROI marketing; clients included Charles Schwab, CompUSA/Good Guys and West Marine.

Before founding Firewhite, Kadanoff was CEO of an early-stage mobile infrastructure company and chief marketing officer of Everypath, also a mobile infrastructure provider. Earlier, she served as CMO to IQ Commerce, and was the first vice president of Marketing at Flycast, a Web banner marketing firm. In the early 1990s Kadanoff co-founded Miller/Kadanoff Direct & Interactive, now part of Draft FCB. Previous to that experience, Kadanoff worked in various marketing roles at The Clorox Company, Apple Computer, and Sun Microsystems. She holds an M.B.A. from Stanford University and a B.A. from Harvard.

"Marcia brings tremendous talent to MuseStorm as an agency principal and a brand marketer, and we are thrilled to have her on our executive team," said Ori Soen, MuseStorm's co-founder and chief executive officer. "As widgets move from the realm of consumers to that of professional agencies and marketers, Marcia's expertise will be invaluable as we work together to solidify MuseStorm's leadership position in this rapidly growing category."

About MuseStorm

MuseStorm empowers agencies and marketers to produce, manage, analyze, and deliver widgets and social applications into social networks and viral environments. MuseStorm's groundbreaking Engagement Platform enables companies to develop compelling content once and deploy that content in multiple ways -- as widgets and as social applications -- while maximizing the engagement value of the resulting campaign. Widgets and social applications built on the MuseStorm platform include two-way interactivity and analytics as standard features, eliminating the need for programmers specializing in FBML or OpenSocial. Founded in 2005, MuseStorm is privately held and has offices in Sunnyvale, CA, and Tel Aviv, Israel. For more information about MuseStorm and the MuseStorm Engagement Platform, please visit

© 2008. MuseStorm, the MuseStorm logo, and The Professional Way to Widget are trademarks of MuseStorm, Inc. All rights reserved. FBML stands for Facebook Markup Language and is a trademark of Facebook, Inc. OpenSocial is an open-standard for the development of social applications for other social networks introduced by Google and supported by Bebo, Friendster, MySpace, and Orkut, among others. All other trademarks mentioned are marks of the respective companies.

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