March 25, 2011 16:25 ET

Marco's Collision Centers Select, Mitchell ABSe Solution

SAN GABRIEL, CA--(Marketwire - March 25, 2011) - Marco's Collision Centers, Inc. has announced it will utilize throughout its collision repair facilities. delivers simple, automatic and informative status update messages to body shop customers throughout the repair process and beyond.

"Utilizing will complement the intimate communication process between our repair facilities and our customers. Our goal is to deliver a clear and consistent message throughout our repair process," says Lillian Maimone, CEO of Marco's Collision Centers.

"We now have the advantage of text updating through our Mitchell ABSe, integration. We are excited the status update arrives instantaneously on our customers' cell phones, allowing all of our locations to broadcast up-to-the-minute information that is delivered in real time. We believe the messages provided by are viewed with a sense of urgency to which email can't compare," added Lillian.

"We are very excited Marco's Collision Centers can now reach their customers wherever they are. We believe strongly in the 'psychology' of text messaging," commented Curt Nixon, President of Flash of Genius, Inc., the parent company of "Customers want attention, without interruption. Our service through the Mitchell ABSe technology partnership communicates with repair customers consistently throughout their repair experience. Many customers prefer to keep the nuts and bolts details of their service to professionals. messages are designed to keep body shop customers informed with positive and uplifting messages. With a simple glance at a text message, repair customers know you are thinking about them and keeping them in the loop," Nixon added.

"Through extensive research, design and testing, we have succeeded in developing a web-based product that keeps repair customers informed of repair status by automatically sending text messages to a mobile phone," explained David Caulfield, CEO and Founder of " provides the vital, non-traditional updates that customers want and need to see. This unique feature has proven to significantly enhance communication between shop personnel and their customers, resulting in higher CSI scores. Body shops benefit from improved customer satisfaction, reduced administration costs, and increased sales as a result of the system's unrivaled communication and marketing capabilities," added Caulfield.

About Marco's Collision Centers

Marco's Collision Centers is one of the leading MSOs, with seven locations in Southern California. It was founded in 1972 by Marco Maimone, who centered his business on two commitments: unmatched, highest level, quality repairs performed right the first time, and satisfied customers who love their experience. Maimone believes in a cutting edge company with creative services and the best talent, which embarks on newly developed services, and utilizes the best equipment, tools, and training. This mindset allowed Maimone to be the first VQ (VeriFacts Qualified) shop, Mercedes and Porsche certified, BMW factory trained, and motivated to hire to enhance the customer's experience. Everyone at Marco's Collision Centers is in-tune with their customers and willing to do any extra service they can for them.

About (

A leading communication and information technology provider to insurers, collision repair facilities, and auto-service related operations throughout North America, has developed a totally unique approach to product development and deployment strategies in an effort to ensure the greatest possible value for its customers. has created leading-edge products that simply outperform the competition at every level.

About Mitchell International, Inc.

Mitchell International ( is a leading provider of information and workflow solutions to the Property & Casualty claims and Automotive Collision Repair industries. The company's comprehensive solution portfolio streamlines the entire auto physical damage, bodily injury and workers' compensation claims processes. Mitchell enables millions of electronic transactions between more than 30,000 business partners each month to enhance partner productivity, profitability, and customer satisfaction. 

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