SOURCE: marcus evans

marcus evans

August 31, 2015 13:05 ET

marcus evans Conference Features Session on Driving Growth Through Opportunity Thinking

BOSTON, MA--(Marketwired - August 31, 2015) - Pam Henderson, PhD, author of You Can Kill an Idea, but You Can't Kill an Opportunity, will present on how Fortune 500 companies are using Opportunity Thinking to drive growth during the 6th Annual Marcus Evans Process Driven Innovation Conference at the Omni Parker House in Boston, Massachusetts, September 23, 2015 at 9:20 am. Henderson is recognized as a leader in Opportunity Thinking, a methodology and process she developed.

Opportunity Thinking focuses on the need, value and conditions of an opportunity. The thinking has been used by R&D leaders from Fortune 500 companies to mid-size and small organizations to identify and capture future growth opportunities. The thinking relies on bringing together trends, insights, dimensions and the ecosystem to define the larger opportunity first, which then leads to bigger ideas that win and increase the odds for success.

During her presentation, Henderson will be sharing practical principles of Opportunity Thinking that address the top innovation challenges from start to launch as well as how the thinking accelerates innovation processes and partnerships and building the fuzzy front end process for long term opportunity vision and portfolio planning.

Building on the success of the marcus evans innovation conference series, the 6th Annual Process Driven Innovation Conference will assemble executives charged with navigating every facet of the innovation pipeline and analyze groundbreaking methodologies to effectively manage a multi-tiered innovation portfolio, cultivate a culture that embraces risk and creativity, and generate metrics to monitor the effectiveness, efficiency, and viability of initiatives across the innovation pipeline.

Seating for this meeting is limited, and available on a first-come, first-served basis. Contact Abby Wilson today for your copy of the agenda, pricing, and registration information at AbbyW@marcusevansch.com or (312) 894-6313.

About New Edge
Pam Henderson, PhD, is CEO of NewEdge a growth strategy consulting firm located in Washington. She has been using Opportunity Thinking successfully to advise Fortune 500 to start-up organizations across industries on developing long-term growth strategies. For more information about Pam Henderson or NewEdge, visit: www.new-edge.com or call: (509) 737-9900.

About marcus evans
marcus evans conferences annually produce over 2,000 high quality events designed to provide key strategic business information, best practice and networking opportunities for senior industry decision-makers. Our global reach is utilized to attract over 30,000 speakers annually; ensuring niche focused subject matter presented directly by practitioners and a diversity of information to assist our clients in adopting best practice in all business disciplines.

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