SOURCE: Courage b


February 27, 2015 09:57 ET

Marcus Lemonis and the Goureau Family to Open New Upscale Women's Fashion Brand, COURAGE b, in Lake Forest, Illinois

Location Set to Open April of 2015

LINCOLNSHIRE, IL--(Marketwired - Feb 27, 2015) - COURAGE b, a family-run, high-end women's fashion brand with six major metropolitan locations across the U.S., is expanding its operations to include a new retail boutique in Lake Forest, Illinois. Plans are to open its newest retail store at 267 East Westminster Avenue (SW corner of Western and Westminster) in late April. The upscale women's brand is collaborating with entrepreneur, Marcus Lemonis, after being featured on CNBC's hit reality series, The Profit, in which he lends his expertise to assist struggling small businesses around the country.

"We are excited to open the new COURAGE b boutique in the beautiful and energetic neighborhood of Lake Forest," noted Lemonis. "Our goal is to be the go-to upscale retailer in this community."

COURAGE b was founded in 2009 by siblings Stephanie Menkin and Nicolas Goureau, and caters to women of all ages with its blend of American and European styles. Their mother, Noemie Goureau, who holds over 40 years of designer and stylist experience, plays an integral role in designing COURAGE b's unique line of garments and accessories, inspired by their French roots.

"This new location represents our continued commitment to expand our loyal customer base by providing high-quality products," stated Partner, Stephanie Menkin, "This is a testament to the solid business process and the hard work of my family through the years."

The boutique will feature an extensive selection of tops, sweaters, dresses and bottoms, as well as a wide range of accessories and handbags. The product base is finely crafted merchandise and the business model is focused on a strong commitment to one-on-one customer relationships.

"We are thrilled to introduce the COURAGE b Collection to the fashionable and diverse consumer base in the greater Chicago area," remarked, Nicolas Goureau, Partner & CEO, "We look forward to planning the grand opening for our customers and adding to our overall growth as a company."

Lemonis' hit reality series, The Profit, returns to CNBC in early May 2015 and will feature an in depth update on the COURAGE b brand. In each episode of The Profit, Lemonis makes an offer that's impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he'll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.


COURAGE b is a high-end women's fashion brand founded in 2009 by siblings Stephanie Menkin and Nicolas Goureau, which designs and retails elegant clothing and accessories. With over 40 years of designer and stylist experience, their mother, Noemie Goureau, designs COURAGE b's French-inspired line of clothing and accessories, suitable for women of all ages and silhouettes. The business currently consists of six locations across the country including New York, NY, Greenwich, CT, Bethesda, MD, Palm Beach, FL, Fairfax, VA, and Aspen, CO. For more information, visit

About Marcus Lemonis

Marcus Lemonis is an entrepreneur, investor, television personality, and chairman and CEO of Camping World and Good Sam Enterprises. Camping World is the nation's largest RV and outdoor retailer, and Good Sam is the world's largest RV owner's organization.

Lemonis is also known as the "business turnaround king" and host of CNBC's prime time reality series, The Profit, in which he lends his expertise to struggling small businesses around the country and judges businesses based on a "Three P" principle: People, Process, and Product. The Profit returns on CNBC in May 2015 with new episodes airing Tuesdays at 10PM ET/PT.

More about Marcus Lemonis can be found at, Facebook and Twitter @MarcusLemonis

Contact Information

  • For media, contact:
    Karen L. Porter
    Director of Media Services
    Email Contact