SOURCE: Margaritaville Spirits

Margaritaville Spirits

May 25, 2011 16:09 ET

Margaritaville Introduces Skinny Margarita

Taste the Skinny Side of Paradise

CHICAGO, IL--(Marketwire - May 25, 2011) - Just in time for summer, Margaritaville Spirits launches the new Skinny Margarita Ready-to-Drink Cocktail with only 95 calories per serving! This fresh take on a true classic offers a passport to indulge while escaping the calories.

Warm tropical sunshine at your back, a frosty cocktail in your glass and friends by your side... It's time to escape to the islands with the new Margaritaville Skinny Margarita! Enjoy the smooth, refreshing and now low calorie cocktail on the rocks or frozen. What's our secret? Agave nectar. This 100% natural sweetener does its job without calories or a chemical aftertaste, which means you can enjoy the fresh taste of Margaritaville without any guilt. No passport or bartender required -- everything you need is in the bottle and ready to serve!

Here's the skinny on Skinny Margarita (per 4 fluid oz. serving):

  • 100% All-natural, sweetened with agave nectar
  • 95 Calories
  • 7.9 Carbohydrates

Margaritaville transports you to the islands where friends and good times rule. The only pressing appointment to keep, an occasional reminder to refresh yourself with a sip from your favorite Margaritaville cocktail! Let Margaritaville Skinny Margarita take you there as it becomes available nationwide now through summer. Suggested retail price for Margaritaville Skinny Margarita is $14.99 for a 1.75L. For more information please visit: www.margaritavillecocktails.com.

About Margaritaville Spirits
Where is Margaritaville? It's in the tropics somewhere between the Port of Indecision and Southwest of Disorder, but no parallels of latitude or longitude mark the spot exactly. You don't have to be a navigator to get there. Palm trees provide the camouflage. Ocean breezes bring the seaplanes and sailboats, tourists and travelers. Passports are not required. Island music rules. No waiting lines for anything. There is a beach and a thatched roof bar perched on the edge of the turquoise sea where you can always find a bar stool. There are lots of lies and loads of stories. It's a comical concoction that blends together like tequila, salt and limes. Where is Margaritaville? It's in your mind... It's in these Tequilas, Rums and Cocktails.

About Gemini Spirits & Wine
Gemini Spirits & Wine is the fastest growing spirits and specialty brand development company in the United States. Gemini is a wholly owned subsidiary of the Sazerac Company and is headquartered in Chicago, Illinois. Gemini operates as an autonomous company, and is focused on building its portfolio of spirits and specialty brands concentrated in targeted categories. For more information, visit www.geminispiritswine.com.

Documents and/or Photos available for this release:

Margaritaville Skinny Margarita

To view supporting documents and/or photos, go to www.enr-corp.com/pressroom and enter Release ID: 297575