SOURCE: Margaritaville Cargo

Margaritaville Cargo

May 02, 2012 07:14 ET

Margaritaville® Cargo Expands Distribution of Mixed Drink Maker in Time for Cinco de Mayo

With 16 Different Tequila Drinks on Demand, This Bartender-in-a-Box Is the Perfect Party Host for Cinco de Mayo

BOCA RATON, FL--(Marketwire - May 2, 2012) - Just in time for Cinco de Mayo, America's most popular day to consume margaritas, Margaritaville® Cargo is increasing distribution of one of its premium products, the Mixed Drink Maker.

The Mixed Drink Maker is the only home appliance on the market that effortlessly makes 48 different cocktails. With just the push of a button, the perfect cocktail is served in minutes -- and party givers don't have to spend the entire evening behind the bar. The product will be available at Dillard's, Bed Bath & Beyond, Amazon, Frontgate, macys.com, jcpenney.com and online at margaritavillecargo.com. The Mixed Drink Maker retails at $299.99.

"After a successful limited test launch of the Mixed Drink Maker, it's the perfect time for us to broaden the distribution," said Heather Turner, Margaritaville® Cargo's Product Manager. "Trends have shown that growing numbers of consumers are entertaining at home and the cocktail culture has seen an unprecedented resurgence. We are targeting increased unit sales of more than 400 percent this year," said Turner.

The Margaritaville® Cargo Mixed Drink Maker
The Margaritaville® Cargo Mixed Drink Maker was developed to fill the need for a product that would easily make a fun variety of cocktails, without spending the evening behind the bar. Instead, it allows hosts to do what people like to do best at a party -- socialize. The Margaritaville® brand mixologists concocted the perfect blends for 48 of the most popular cocktails using three liquor types: tequila, vodka and rum. A party host/hostess simply has to select his or her favorite cocktail from the easy-to-read digital display, push a button and the flawlessly mixed cocktail is created in minutes. To stir things up, the "I Feel Lucky" button chooses a drink at random and the "Strong Pour" adds an extra ounce of liquor.

The expanded distribution of the MDM strategically coincides with Cinco de Mayo, which is actually a bigger event in the U.S. than in Mexico, and the margarita, of course, is the drink of choice. "Mixing the perfect margarita can be tricky. With the MDM, Cinco de Mayo party givers can create flawless margaritas every time -- without the hassle," said Turner.

About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Margaritaville® Cargo, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #379 on the Fortune 500 and has over 25,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com.

Contact Information

  • Media Contact:
    Birgit Johnston for Margaritaville® Cargo
    +1 (408) 656 8025
    Email Contact