SOURCE: Marginize


March 01, 2011 08:00 ET

Marginize Brings "Social Layer on Top of the Web" to Publishers and Brands

Launches Social Site Widget and "Web-Wide" Marketing Platform at DEMO Conference

PALM DESERT, CA--(Marketwire - March 1, 2011) - TechStars-company Marginize, adding a social layer on top of the web, has launched two new offerings at the DEMO conference in Palm Desert: a social site widget for website publishers, and a "Web-Wide" marketing platform for brands seeking to engage audiences across the entire Web.

Used on nearly half a million websites since the soft launch of its browser add-on in 2010, Marginize augments web browsing by creating a social space in the right margin of any webpage where users can discover what the world is saying about that page on twitter and other social networks, and join the conversation. On stage at DEMO, Marginize unveiled a site widget and a marketing platform that let publishers and brands leverage the social layer on top of the web.

Marginize's publisher widget is attractive to website owners interested in enabling the social conversation about their content directly on their own pages, and promoting the site community to all users. Already reaching 1M+ people through Beta Partners, Xconomy, and other top technology blogs, the Marginize publisher widget is now freely available at for anyone to add to their site. Premium services also let website publishers offer their site visitors customized site badges as well as special offers and promotions.

Marginize's "Web-Wide" Marketing Platform allows brands to leverage Marginize's technology platform to easily create engaging marketing campaigns that span multiple websites, similar to what location-based services are able to do in the real world. To showcase its marketing platform Marginize created The Oscars Game -- where users were invited to follow a path on the web across various sites, and comment on their favorite nominees. The game received thousands of votes during the Oscars weekend, due to the viral nature of the platform. Brands or agencies interested in exploring Web-Wide campaigns should contact

About Marginize:
Marginize adds a social layer on top of the entire web in which users can discover what the world is saying about any webpage on twitter and other social networks, and join the conversation. The company offers two versions of its tool: a user-enabled browser plug-in and a publisher-enabled website widget. Marginize was part of the TechStars program in 2010 and is funded by a roster of top investors including Atlas Venture and Longworth Venture Partners.

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