SOURCE: Lectra

Lectra

September 11, 2009 08:37 ET

Maria Grachvogel Debuts Her Spring 2010 Collection at New York Fashion Week

Developed Using Kaledo, Modaris, and Diamino Fashion Technology Solutions by Lectra, Maria Grachvogel Introduces Her Newest Collection to the US

NEW YORK, NY--(Marketwire - September 11, 2009) - Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials -- textiles, leather, industrial fabrics, and composite materials, announced today that renowned London-based fashion designer, Maria Grachvogel, will unveil her innovative Spring 2010 fashion collection in her first US Fashion Show on September 13th at the Altman Building. Maria Grachvogel's Spring collection was created using expert fashion-dedicated design, pattern-making, and marker-making solutions by Lectra.

In conjunction with Maria's debut at New York Fashion Week, Lectra will also host a Lunch and Learn at the Lectra Loft (25 West 39th Street, 4th floor) on Monday, September 14, 2009. Lectra's Design and Pattern-making Seminar will begin at 12pm. The presentation will include an overview of the technologies Maria Grachvogel used to develop her most recent collection. Lectra's Design Solutions experts will demonstrate how consistent design and color palettes used in Kaledo and key patterns in Modaris can be brought together by importing designs and patterns in Kaledo. Finally, Maria Grachvogel will explain how Lectra solutions help her turn her imaginative designs into reality and answer questions from the audience. To register, email h.mccready@lectra.com.

Lectra's fashion solutions: the foundation for enhanced creativity and consistent quality

The new Maria Grachvogel Spring 2010 collection will be unveiled for the first time in the US at the Altman Building in NYC at a tea party. The brand's defining qualities, which have become recognized worldwide, stem from Maria's gift for combining feminine strength with refined elegance and exquisite craftsmanship, as well as her celebrated fit that perfectly shapes the female form. This year's collection is once again the result of a magical combination of Maria's exceptional forces: artistic genius, a feeling for fashion, an understanding of the clientele, and, the high technology fashion solutions provided by Lectra.

Each garment presented during the show has been uniquely designed, developed, and produced using Lectra's Kaledo, Modaris, and Diamino expert fashion-dedicated solutions. "I believe that great design combines art and functionality, so creativity, cut and fit are all equally important in my work," says Maria. "With Lectra's solutions, I know I can depend on the quality and consistency of the result. My time is freed up for reaching those exceptional levels of creativity that can only come when everything else is in place. I can count on Lectra not only to support my creativity but to inspire it."

Kaledo® is Lectra's state-of-the-art professional design software platform developed especially by Lectra's research and development teams for fashion designers. It delivers a visual, virtual environment for creating and managing fashion collections and offers a multitude of design options and possibilities for an infinite range of creative opportunities. Kaledo is even flexible enough to handle the limitless creative concepts of designers like Maria Grachvogel. Processes are streamlined and tedious tasks eliminated, resulting in maximum efficiency.

Modaris®, Lectra's benchmark pattern-making solution especially designed for the fashion market, makes pattern creation easy, consistent, and fast. Pattern-makers can capitalize on their knowledge while ensuring the quality and fit of their products in all sizes. Modaris' features are so reliable that Maria Grachvogel insists on keeping her pattern-making in-house, using Modaris, in order to guarantee that all her models maintain her world-famous fit and hang. Powerful yet user-friendly, Modaris reduces the product development cycle while improving communication among the various actors at each step of the process, yielding high-quality results.

Using Diamino®, Lectra's benchmark high-technology solution for marker-making, fashion professionals can significantly speed up the marker-making process and improve material efficiency. New markers can be generated quickly using acceleration functions such as piece duplication, analogy, and substitution or addition of sizes or styles. For patterned fabrics and even highly detailed prints such as those in the Maria Grachvogel collections, Diamino optimizes marker-making in order to maximize efficiency while respecting the alignment of motifs in connecting pieces. Diamino's Shaker function tightly packs markers automatically using advanced algorithms.

About Maria Grachvogel

Maria Grachvogel is a well-loved label of all aficionados of fine design. Established in 1994 and shown for the first time at London Fashion Week in 1995, the Maria Grachvogel label is a secret of many of the world's most stylish women including Angelina Jolie and Emma Thompson. The flagship store on Sloane Street, which opened in 2001, has seen each collection evolve with ever more ingenuity, reinforcing her unique brand of modern couture.

For more information, please visit mariagrachvogel.com

About Lectra

Lectra is the world leader in integrated technology solutions that automate, streamline, and accelerate product design, development, and manufacturing processes for industries using soft materials. Lectra develops the most advanced specialized software and cutting systems and provides associated services to a broad array of markets including fashion (apparel, accessories, footwear), automotive (car seats and interiors, airbags), and furniture, as well as a wide variety of other market sectors, such as the aeronautical and marine industries, wind power, and personal protective equipment. Lectra serves 23,000 customers in more than 100 countries with 1,500 employees and $292 million in 2008 revenues. The company is listed on Euronext Paris.

For more information, please visit www.lectra.com

® Kaledo, Modaris and Diamino are registered trademarks of Lectra.

Contact Information

  • Lectra contact:
    Melissa Vidakovic
    email: Email Contact
    tel: 770.422.8050 ext. 182