SOURCE: Marin Software

Marin Software

September 08, 2014 08:30 ET

Marin Software Adds Support for Yandex

Through a Single Platform, Advertisers Will Be Able to Automate Bidding Across the World's Most Popular Search Engines -- Google, Bing, Yahoo! Japan, Baidu and Now Yandex

SAN FRANCISCO, CA--(Marketwired - Sep 8, 2014) - Marin Software (NYSE: MRIN), provider of a leading cross-channel performance advertising platform for advertisers and agencies, today announced support for Yandex. Digital marketers can analyze, report, and automate bidding of paid search campaigns on Russia's largest search engine directly within the Marin platform, saving time and improving the financial return of search campaigns.

News Highlights:

  • According to Morgan Stanley, 87% of consumers in Russia use search engines to research products and services, and Yandex is used by 61% of regular online consumers. Adding support of Yandex expands the international capabilities of the Marin platform and marketers' ability to effectively reach consumers. Through a single platform, advertisers can measure and optimize digital marketing campaigns across the world's largest search engines.
  • By marrying impression, click, and cost data with conversion and revenue data, Marin provides a complete view of the ROI and effectiveness of paid search campaigns on Yandex. These additional insights allow marketers to make better, more informed decisions, adjust campaigns and budgets accordingly, and ultimately improve the financial return of campaigns on Yandex.
  • Determining the correct ad bids can be a complex process. Bidding competition and seasonal shifts require marketers to make frequent bid recalculations. Marin Software automates bidding on Yandex -- saving marketers time and improving results -- using Marin's patented bidding algorithm which incorporates hundreds of unique data signals.
  • Through Marin Software, Yandex advertisers can gain a better understanding of how their online ad spend on Yandex affects offline purchases. Due to the flexibility and open architecture of the Marin platform, data from call tracking services, CRM systems, etc. can be integrated into Marin, creating a more complete view of the downstream effect of paid search.
  • Support of Yandex within the Marin Platform is available now in beta with general availability slated for September 26, 2014.

Quotes:

  • "Our strategic relationship with Marin Software has enabled us to provide clients with the latest innovations in Search, allowing us to not only integrate seamlessly with all search engines, but also, and more importantly, incorporate client performance data," said Oscar Romero, Head of Search Strategy and Product at Starcom MediaVest Group. "The full integration with Yandex represents a key milestone in our objective to standardize campaign activation, reporting and optimization, and has allowed us to fully leverage the Russian market."
  • "Yandex is one of the world's largest search engines with more than 100 million users. Commanding over 60% of share of the Russian search market and reaching 96% of the online audience through its ad network, Yandex is a dominant vehicle for companies interested in reaching the fast growing Russian market," said Bernard Lukey, Head of International Sales at Yandex. "Many of the world's largest brands and advertising agencies rely on Marin Software and we're thrilled these advertisers will now be able to take advantage of the tools Marin provides while running campaigns on Yandex."
  •  "It's a global market, and reaching consumers on their search engine of choice is paramount for today's advertisers," said Matt Ackley, chief marketing officer at Marin Software. "For global advertisers the insights and time savings of being able to report and automate bidding across the world's most popular search engines -- Google, Bing, Baidu, Yahoo! Japan, and now Yandex -- through a single platform is immensely powerful."

About Marin Software
Marin Software Incorporated (NYSE: MRIN) provides a leading cross-channel performance advertising platform used by advertisers and agencies to measure, manage and optimize more than $6 billion in annualized ad spend across the web and mobile devices. Offering an integrated platform for search, display and social, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Marketers use Marin to create and target precise audience segments based on recent buying signals from users' search, social and display interactions. Headquartered in San Francisco, with offices worldwide, Marin's technology powers marketing campaigns in more than 160 countries. For more information about Marin's products, please visit: http://www.marinsoftware.com/solutions/overview.

About Yandex
Yandex (NASDAQ: YNDX) is one of the largest internet companies in Europe, providing the world with search and online services, one market at a time. Yandex's mission is to help users solve their everyday problems by building people-centric products and services. Based on innovative technologies, the company provides the most relevant, locally tailored experience on all digital platforms and devices. Yandex is Russia's leading search service with more than 60% of the county's search market and also serves Turkey, Ukraine, Belarus and Kazakhstan. More information about Yandex can be found at http://company.yandex.com.

Forward-Looking Statements
This press release contains forward-looking statements including, among other things, statements regarding the capabilities resulting from our integration of Yandex. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to technical or implementation issues with our integration of Yandex; adverse changes in general economic or market conditions; delays, reductions or slower growth in the amount spent on online and mobile advertising, particularly online video; and unforeseen developments in the digital advertising industry generally, technological changes; competition; and the fact that the search and mobile markets are emerging markets and rapidly evolving. These forward looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent reports on Form 10-Q and current reports on Form 8-K that we may file from time to time. Marin Software assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.

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