SOURCE: Marin Software

Marin Software

August 04, 2014 08:30 ET

Marin Software Announces Integration to Optimize Search, Social and Display Campaigns Against CRM Data

New Service Enables Digital Advertisers to Better Determine Customer Lifetime Value

SAN FRANCISCO, CA--(Marketwired - Aug 4, 2014) -   Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, today announced an integration to optimize search, social, and display campaigns against CRM data. Marin Software enables advertisers to optimize to downstream, latent revenue that occurs post lead capture.

The integration will display lead, opportunity, sale, and revenue information from Salesforce in the Marin platform. Salesforce transforms the way companies sell, service, market and engage. Many Salesforce customers also make significant investments in digital channels such as paid search, social and display advertising to generate new revenue opportunities. However, marketers have typically struggled when it comes to connecting the dots between their online advertising initiatives and the sales process. With the new integration, advertisers have a solution to optimize search, social and display campaigns against CRM data such as leads, sales, and lifetime value metrics. Marketers with long sales cycles are now empowered to make informed decisions about the advertising buys and automate optimization.

"Most advertisers with long sales cycles optimize advertising campaigns based on the leads they drive and have no insight into whether an advertisement results in a final sale down the line," said Matt Ackley, CMO of Marin Software. "With Marin's integration to Salesforce data, advertisers can optimize campaigns in real-time based on the metrics that really matter -- downstream revenue, conversion, and lifetime value."

Key benefits of Marin Software's integration to the Salesforce1 Platform include:

  • Real-time attribution of Salesforce metrics
    Marketers can automatically synchronize data between Salesforce and Marin Software, saving time and reducing errors. As leads come in via Salesforce's web-to-lead form, Marin automatically tags them for downstream revenue capturing and conversion tracking. Salesforce exchanges the relevant conversion and revenue information with Marin when the lead progresses to a completed sale. Marketers get complete visibility into which keywords, ad creatives and audiences generate the most sales.

  • Lifetime value forecasting
    A campaign may drive a high volume of leads, but do these leads ultimately produce sales and if so, at what cost? Marin automatically ingests key metrics from Salesforce to allow marketers to accurately gauge the lifetime value of campaign investments. By comparing lead volume to opportunity value and sales metrics, marketers can forecast the long-term value of their campaigns across multiple channels and make smarter optimization decisions.

  • Automated bid optimization
    Using lead, opportunity, or revenue data from Salesforce, Marin's bidding algorithm automatically incorporates a lead's conversion probability to accurately forecast its value. By leveraging the lifetime value an online lead will generate, Marin takes latency into account when optimizing bidding, resulting in increased visibility and accuracy. Businesses with long sales cycles can thus optimize bids against the long-term value of each campaign.

Forward-Looking Statements
This press release contains forward-looking statements including, among other things, statements regarding the capabilities resulting from our integration with Salesforce. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to technical or implementation issues with our integration with Salesforce; adverse changes in general economic or market conditions; delays, reductions or slower growth in the amount spent on online and mobile advertising; and unforeseen developments in the digital advertising industry generally, technological changes; competition; and the fact that the search and mobile markets are emerging markets and rapidly evolving. These forward looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent reports on Form 10-Q and current reports on Form 8-K that we may file from time to time. Marin Software assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.

About Marin Software
Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $6 billion in annualized ad spend across the web and mobile devices. Offering an integrated platform for search, display and social, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marin's technology powers marketing campaigns in more than 160 countries. For more information about Marin's products, please visit: http://www.marinsoftware.com/solutions/overview.

Salesforce, Salesforce1 and others are among the trademarks of salesforce.com, inc.

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