SOURCE: Marin Software

Marin Software

May 26, 2016 13:50 ET

Marin Software and Boost Media Partner to Transition Advertisers to Google Expanded Text Ads

SAN FRANCISCO, CA--(Marketwired - May 26, 2016) - Marin Software Incorporated (NYSE: MRIN), the provider of leading cross-channel, cross-device, enterprise marketing software for advertisers and agencies, has an exclusive partnership with Boost Media to offer advertisers a unique solution to migrate ads over to Google's new "Expanded Text Ads" format with speed and at scale.

Advertisers eager to convert their legacy text ads to Expanded Text Ads can use the one-week service to seamlessly make the transition. Early movers to Expanded Text Ads are expected to reap the most rewards -- in early testing, Marin Software observed that this new ad format increased click-through rates by more than 50%.

At its annual Performance Summit, Google announced a historic departure from its desktop-optimized ad format to a new, mobile-optimized format called Expanded Text Ads. This new format has a longer headline and description, and is expected to increase user engagement on both desktop and mobile devices. All advertisers are required to upgrade to Expanded Text Ads in the coming months by rewriting all existing ads to be compatible with this new format. The exclusive partnership between Marin Software and Boost Media makes this transition quick and easy. Advertisers can sign up here.

"Google's Expanded Text Ads are a boon for marketers, since they instantly expand the available search ad real estate and increase the odds of connecting with target audiences," said John McNulty, Vice President of Global Marketing at Marin Software. "As the only company offering an 'easy button' for advertisers to get onto Expanded Text Ads today, we're looking forward to helping our customers reap the biggest rewards from this enhanced format."

About Marin Software

Marin Software Incorporated (NYSE: MRIN) provides leading cross-channel, cross-device enterprise marketing software for advertisers and agencies to measure, manage, and optimize more than $7.8 billion in annualized ad spend across the web and mobile devices. Offering an integrated SaaS ad management platform for search, social, and display advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users' search, social, and display interactions. Headquartered in San Francisco, with offices in eight countries, Marin's technology powers marketing campaigns around the globe. For more information about Marin's products, please visit http://www.marinsoftware.com.

About Boost Media

Boost Media is the leading digital ad creative marketplace for marketers managing search, social, video, or display advertising. With over 1,000 experienced copywriters and designers in the Expert Marketplace, Boost Media can provide the scale and speed to meet the most fast-paced and complex digital campaigns. Based in San Francisco, Boost Media has delivered more than one million optimized digital ads to more than 200 leading global brands. To learn more about Boost Media, visit us at www.boostmedia.com.

Forward-Looking Statements

This press release contains forward-looking statements including, among other things, statements regarding the capabilities of our products. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to technical or implementation issues with Marin's products; adverse changes in general economic or market conditions; delays, reductions or slower growth in the amount spent on online and mobile advertising; unforeseen developments in the digital advertising industry generally; technological changes; competition; and the fact that the search and mobile markets are emerging markets and rapidly evolving. These forward looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent reports on Form 10-Q and current reports on Form 8-K that we may file from time to time. Marin Software assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.

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