SOURCE: Marin Software

Marin Software

March 16, 2016 09:00 ET

Marin Software Celebrates 10 Years

SAN FRANCISCO, CA--(Marketwired - Mar 16, 2016) - Marin Software Incorporated (NYSE: MRIN), provider of a leading cross-channel, cross-device performance advertising cloud for advertisers and agencies, today celebrates 10 years of providing sophisticated solutions and services to the world's foremost digital marketers.

Over the last 10 years, the amount of advertising spend under Marin's management grew from $250 million to over $7.8 billion. During this same period, Marin's workforce grew from its three founders to close to 500 employees operating in nine countries worldwide. The ability to operate in every corner of the globe allows Marin to better serve its multinational customers.

Founded in 2006 as a platform for search advertisers, Marin now powers cross-device digital marketing campaigns across search, social, and display for the world's biggest brands and agencies, including Gap, Macys.com, Kayak, Salesforce, Symantec, Comcast, IBM, Razorfish, Mindshare, and Lonely Planet.

Over its history Marin Software has delivered features that keep customers several steps ahead of the competition, such as:

  • URL Builder, which automatically adds custom parameters into URLs from any source
  • PositionLock, an intraday bid optimization solution that maintains device-appropriate ad positions throughout a given day
  • Budget Optimizer, a spend forecasting and scenario planning feature based on a dynamic algorithm and predictive modeling
  • Advanced cross-channel reporting, attribution, and audience valuation for audience-centric insights

Marin also works with major publishers including Google, Yahoo, Bing, Facebook, Twitter, and Instagram, and has expanded its offerings across channels and devices.

"Companies rely on Marin Software to make their digital marketing programs more reliable, manageable, cost-efficient, and profitable," said David A. Yovanno, Marin Software's Chief Executive Officer. "These are things we've consistently achieved for our customers, and our growth is a testament to this. I'm extremely proud of this milestone, and even though it's significant, I think it's just the beginning of many more successful years to come."

About Marin Software
Marin Software Incorporated (NYSE: MRIN) provides a leading cross-channel performance advertising cloud for advertisers and agencies to measure, manage, and optimize more than $7.8 billion in annualized ad spend across the web and mobile devices. Offering an integrated SaaS ad management platform for search, social, and display advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users' search, social, and display interactions. Headquartered in San Francisco with offices in eight countries, Marin's technology powers marketing campaigns around the globe. For more information about Marin's products, please visit: http://www.marinsoftware.com/solutions/overview.

Forward-Looking Statements
This press release contains forward-looking statements including, among other things, statements regarding the capabilities of our products. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to technical or implementation issues with Marin's products; adverse changes in general economic or market conditions; delays, reductions or slower growth in the amount spent on online and mobile advertising; unforeseen developments in the digital advertising industry generally; technological changes; competition; and the fact that the search and mobile markets are emerging markets and rapidly evolving. These forward looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent reports on Form 10-Q and current reports on Form 8-K that we may file from time to time. Marin Software assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.

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