SOURCE: Marin Software

Marin Software

August 06, 2015 16:00 ET

Marin Software Integrates With Instagram Ads API

Select Advertisers Use Marin Social, Powered by SocialMoov, to Build and Test Campaigns During Instagram Ads API Alpha Phase

SAN FRANCISCO, CA--(Marketwired - Aug 6, 2015) - Marin Software (NYSE: MRIN), provider of a leading cross-channel performance advertising cloud, today announced that the company has been building an Instagram Ads API integration. Marin Software gained access to the newly developed Instagram Ads API, and has released support for Instagram advertising through the Marin Social platform.

One of the fastest-growing major mobile properties, Instagram represents a significant opportunity for social advertisers to reach an engaged and authentic community of over 300 million users. By supporting the Instagram Ads API, the Marin Social advertising platform is designed to help brands and agencies create, target, and optimize their Instagram campaigns conveniently alongside Facebook and Twitter and gain performance insights and management efficiencies across their advertising programs.

During Instagram's Ads API integration, Marin Software is working with a variety of advertisers to launch and test brand awareness and direct response campaigns. "The Instagram Ads API allows us to target a very specific European audience within 24 hours of our events," said Helen McGee, Head of Marketing, International, NET-A-PORTER. "With Marin's support, we drove awareness of our brand, and are better able to share exceptional fashion content with our customers." 

"We are thrilled to have access to the Instagram Ads API as our clients are eager to connect with the Instagram community," said John McNulty, Head of Global Marketing at Marin Software. "Moving forward, Marin Software will play a prominent role in expanding and optimizing advertising on this growing mobile property."

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About Instagram
Instagram is a fun and beautiful way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We're building Instagram to allow you to experience moments in your friends' lives through pictures as they happen. We imagine a world more connected through photos.

About Marin Software
Marin Software Incorporated (NYSE: MRIN) provides a leading cross-channel performance advertising cloud for advertisers and agencies to measure, manage and optimize more than $7.2 billion in annualized ad spend across the web and mobile devices. Offering an integrated SaaS platform for search, display and social advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users' search, social and display interactions. Headquartered in San Francisco with offices in 9 countries, Marin's technology automates advertising with the largest publishers around the globe. For more information about Marin's products, please visit:

Forward-Looking Statements
This press release contains forward-looking statements including, among other things, statements regarding the capabilities of our product and support for the Instagram Ads API. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to technical or implementation issues with Marin's products; adverse changes in general economic or market conditions; unforeseen developments in the digital advertising industry generally; technological changes; competition; and the fact that the advertising technology markets are emerging markets and rapidly evolving. These forward looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent reports on Form 10-Q and current reports on Form 8-K that we may file from time to time. Marin Software assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.

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