SOURCE: Marin Software

Marin Software

May 27, 2015 08:30 ET

Marin Software Launches Budget Optimizer Tool to Help Marketers Optimize Search Ad Spend

New Tool Enables Paid Search Advertisers to Make Smarter Budget Decisions From One Easy-to-Use Interface, to Help Boost ROI on Ad Buys

SAN FRANCISCO, CA--(Marketwired - May 27, 2015) - Companies with large-scale paid search marketing programs often struggle to manage and optimize budgets as market trends shift, and fail to modify budgets to achieve optimal ROI. Marin Software (NYSE: MRIN), provider of a leading cross-channel performance advertising cloud, today announced the launch of Budget Optimizer™, an easy-to-use tool designed to help marketers accurately predict daily and monthly search spend levels, forecast revenue at various levels of investment, and optimize budgets across all their paid search portfolios.

With Budget Optimizer, digital marketers can get clear insights into how budgets impact ROI, so they can make smarter ad spend decisions and quickly seize valuable campaign optimization opportunities. The tool allows advertisers to build their portfolios towards desired performance KPIs at different spend levels using what-if analysis and factoring in seasonal trends (such as cold weather, Christmas, or the Super Bowl) with its transparent algorithm. After running different spend scenarios, marketers can choose the options that deliver the highest projected ROI, applying spend changes at the campaign, folder, or global level with just one click from a single screen.

Key Features of Budget Optimizer:

  • Spend forecasting - Budget Optimizer's dynamic algorithm predicts future spend based on historical weekly and monthly trends captured across a marketer's entire paid search program. This helps advertisers easily identify possible new investment opportunities and manage budgets more efficiently.
  • Scenario planning - Budget Optimizer's what-if scenario forecasting feature helps marketers determine an ideal mix of spend to achieve targeted ROI levels, providing different scenarios from which to choose. The tool uses predictive modeling to calculate the ROI impact of spend changes at the program-wide or business-segment levels.
  • One-click optimization - Budget Optimizer gives advertisers the ability to quickly take action on favorable spend recommendations. With just one click on a single screen, Marin applies the projected recommendation across an advertiser's entire portfolio, or at a folder or campaign level.

Quotes:

  • "Marketers running large-scale digital advertising programs have long struggled to manage budgets because they have no clear way to understand how shifting their spend would impact ROI at the campaign, folder, or global level," said Matt Ackley, CMO of Marin Software. "With Budget Optimizer, marketers no longer need to 'guess' how budget changes will impact ROI; they now have a powerful, predictive analytics tool that provides insights into possible budget changes to make and when, and in which parts of their paid search portfolios to make those changes. It also lets them make those changes with one click."
  • "At Bing Ads, helping advertisers make smarter decisions and deliver better ROI is our number-one priority," says John Cosley, Bing Ads Director of Brand and Digital Marketing. "Tools like Marin's Budget Optimizer help make that happen."

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About Marin Software:
Marin Software Incorporated (NYSE: MRIN) provides a leading cross-channel performance advertising cloud for advertisers and agencies to measure, manage and optimize more than $7.2 billion in annualized ad spend across the web and mobile devices. Offering an integrated SaaS platform for search, display and social advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users' search, social and display interactions. Headquartered in San Francisco with offices in 9 countries, Marin's technology automates advertising with the largest publishers around the globe. For more information about Marin's products, please visit: http://www.marinsoftware.com/solutions/overview.

Forward-Looking Statements
This press release contains forward-looking statements including, among other things, statements regarding the capabilities of our product and on the product's ability to improved return on investment. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to technical or implementation issues with Marin's products; adverse changes in general economic or market conditions; delays, reductions or slower growth in the amount spent on online and mobile advertising; unforeseen developments in the digital advertising industry generally; technological changes; competition; and the fact that the search and mobile markets are emerging markets and rapidly evolving. These forward looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent reports on Form 10-Q and current reports on Form 8-K that we may file from time to time. Marin Software assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.

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