SOURCE: Marin Software

Marin Software

October 26, 2015 14:31 ET

Marin Software Launches PositionLock™

Unparalleled New Feature Lets Advertisers Optimize Bids Automatically Throughout the Day

SAN FRANCISCO, CA--(Marketwired - Oct 26, 2015) - Marin Software Incorporated (NYSE: MRIN), provider of a leading cross-channel performance advertising cloud for advertisers and agencies, today announced the general availability of PositionLock™. PositionLock is an intraday bid optimization solution designed to help paid search advertisers maximize visibility, traffic, and conversions by maintaining device-appropriate ad positions throughout a given day.

PositionLock relies on a new, patent-pending algorithm that leverages hourly ad position data to intelligently set optimal bids and bid boosts, and achieve an advertiser's desired position range goals. With this release, Marin becomes the only digital advertising platform that allows advertisers to automatically optimize preferred position ranges, by device, during the course of a day.

When it comes to targeting consumers, paid search advertisers are constantly dealing with a moving target. With consumer behavior and competitive trends fluctuating throughout the day, reaching the right person at the right time with the right message can be challenging. This is especially true for retail advertisers, who face a fast-approaching holiday shopping season. For example, a retail advertiser whose sales primarily come from mobile devices can opt to have PositionLock enable their best-selling product terms to appear in positions 1-2 for mobile search results, and between 3-5 for desktop.

"We're making this feature generally available just in time for the holidays since it addresses a real and pressing need," said Daniel Morris, Director of Product Marketing at Marin Software. "For retailers, there are only a few days over the holidays that can make or break performance for the entire season, such as Black Friday and Cyber Monday. Advertisers end up monitoring their bids for their top product terms, manually, several times during the day. Now, with PositionLock, advertisers can ensure they're maintaining the best visibility possible during these key periods of the shopping season, on a hourly basis."

Key Features of PositionLock:

  • Intraday bidding - Unlike other platforms, PositionLock captures data and optimizes bids on an hourly basis (versus daily).
  • Ad positioning - Allows advertisers to set preferred position ranges for their ads, versus a static position.
  • Device-specific position targeting - Ability to have ads appear in positions
    3-5 for desktop and 1-2 on mobile -- crucial, given that there are only two ad positions at the top of mobile search results pages.

About Marin Software
Marin Software Incorporated (NYSE: MRIN) provides a leading cross-channel performance advertising cloud for advertisers and agencies to measure, manage and optimize more than $7.2 billion in annualized ad spend across the web and mobile devices. Offering an integrated SaaS platform for search, display and social advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users' search, social and display interactions. Headquartered in San Francisco with offices in 9 countries, Marin's technology automates advertising with the largest publishers around the globe. For more information about Marin's products, please visit: http://www.marinsoftware.com/solutions/overview.

Forward-Looking Statements
This press release contains forward-looking statements including, among other things, statements regarding the capabilities of our product and on the product's ability to improved return on investment. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to technical or implementation issues with Marin's products; adverse changes in general economic or market conditions; delays, reductions or slower growth in the amount spent on online and mobile advertising; unforeseen developments in the digital advertising industry generally; technological changes; competition; and the fact that the search and mobile markets are emerging markets and rapidly evolving. These forward looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent reports on Form 10-Q and current reports on Form 8-K that we may file from time to time. Marin Software assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.

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