SOURCE: Marin Software

Marin Software

September 29, 2014 08:30 ET

Marin Software Partners With Atlas

New Integration Provides Solution for Actionable Paid Search Reporting Across Platforms

SAN FRANCISCO, CA--(Marketwired - Sep 29, 2014) - Marin Software (NYSE: MRIN), provider of a leading cross-channel performance advertising cloud, today announced its partnership with Atlas, an ad-serving and measurement platform owned by Facebook. Through the partnership, marketers will be able to tie the effects of search engine marketing (SEM) to Atlas ad campaigns and use these powerful new insights to optimize campaigns and improve results. 

News Highlights:

  • In an age where efficiency is everything, marketers are continually seeking new ways to hone their digital marketing campaigns. Accurate and comprehensive reporting provides the foundation of success. By partnering with Atlas, Marin Software customers will gain greater visibility into the effectiveness of campaigns -- across channels -- to empower them with precise, actionable data.
  • The seamless integration allows joint customers of Marin Software and Atlas to mirror ad campaigns in both platforms, report on keyword-level data and access de-duplicate conversion data
  • Wister Walcott, EVP of Products & Co-founder at Marin Software, will join Erik Johnson, Managing Director of Atlas at Facebook, for a panel on solving the cross-device problem at Advertising Week, New York. The engagement will take place on Monday, September 29th at 2:00 PM ET at Times Center Hall. For more information, please see:


  • "By partnering with Atlas, our advertisers are able to determine the true ROI of their paid search campaigns, giving them the ability to better optimize their sales funnel," said Matt Ackley, SVP Product and CMO at Marin Software. "This is an extremely valuable integration for all our digital marketers."
  • "Integrating these two platforms provides marketers with accurate and comprehensive reporting on paid search," said Erik Johnson, head of Atlas. "We are pleased to expand our relationship with Marin Software."

About Marin Software
Marin Software Incorporated (NYSE: MRIN) provides a leading cross-channel performance advertising cloud used by brands and agencies to measure, manage and optimize more than $6 billion in annualized ad spend across the web and mobile devices. Offering an integrated cloud for search, display and social advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from customers' search, social and display interactions. Headquartered in San Francisco, with offices worldwide, Marin's technology powers marketing campaigns in more than 160 countries. For more information about Marin's products, please visit:

Forward-Looking Statements
This press release contains forward-looking statements including, among other things, statements regarding the capabilities resulting from our partnership with Atlas and the growth of digital advertising generally. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to technical or implementation issues with our partnership with Atlas; adverse changes in general economic or market conditions; delays, reductions or slower growth in the amount spent on online and mobile advertising, particularly online video; and unforeseen developments in the digital advertising industry generally, technological changes; competition; and the fact that the search and mobile markets are emerging markets and rapidly evolving. These forward looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent reports on Form 10-Q and current reports on Form 8-K that we may file from time to time. Marin Software assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.

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