SOURCE: Marin Software

Marin Software

November 11, 2014 12:00 ET

Marin Software Powers Visibility Into Consumer Buying Experience With Yahoo Gemini

Integration of Yahoo Mobile Search and Native Advertising Marketplace in the Marin Platform Allows Marketers to Further Optimize the Customer Path to Conversion

SAN FRANCISCO, CA--(Marketwired - Nov 11, 2014) -  Marin Software (NYSE: MRIN), provider of a leading cross-channel performance advertising cloud, today announced support for Yahoo's (NASDAQ: YHOO) mobile search and native marketplace, Yahoo Gemini. Integration of Yahoo Gemini data into the Marin platform gives advertisers visibility into how their mobile search and native ads are affecting the consumer buying experience and then allows them to adjust ad campaign targeting, bidding, and creative across search, social and display channels. 

News Highlights:

  • In February 2014, Yahoo released Yahoo Gemini, the first marketplace to combine mobile search and native advertising. Marin Software developed support for Yahoo Gemini as part of its commitment to creating a single ad cloud through which marketers can manage ad campaigns across multiple publishers.
  • Through the Marin platform, digital marketers will be able to analyze and report on the performance of mobile search and native ads served through Yahoo Gemini, saving advertisers time while providing invaluable campaign insights.
  • Integration of Yahoo Gemini with Marin Software allows advertisers to see the performance of Yahoo Gemini campaigns in the same interface as campaigns being carried out across search, social and display ad channels. This cross-channel view of ad campaigns provides digital marketers a more holistic view of their customers' path to conversion and promotes better decision making for increased campaign optimization.
  • Yahoo Gemini integration is available immediately to Marin Software customers.

Quotes:

  •  "The Yahoo Gemini marketplace is growing fast," said John DeVine, SVP of Global Operations at Yahoo. "Marin's new functionality makes it easier for advertisers to integrate Yahoo mobile search and native into their cross-channel marketing strategies."
  • "Native and mobile advertising are two of the fastest growing areas in digital marketing, allowing marketers to get in front of consumers with ads highly relative to their interests," said Matt Ackley, Chief Marketing Officer and Senior Vice President of Product at Marin Software. "By integrating Yahoo Gemini into the Marin ad cloud, marketers will be able to see the performance of their Yahoo native ad campaigns right next to their other digital campaigns. Such insight into the customer buying journey is golden."

About Marin Software

Marin Software Incorporated (NYSE: MRIN) provides a leading cross-channel performance advertising cloud for advertisers and agencies to measure, manage and optimize more than $6 billion in annualized ad spend across the web and mobile devices. Offering an integrated SaaS platform for search, display and social advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users' search, social and display interactions. Headquartered in San Francisco with offices in nine countries, Marin's technology powers marketing campaigns around the globe. For more information about Marin's products, please visit: http://www.marinsoftware.com/solutions/overview.

Forward-Looking Statements

This press release contains forward-looking statements including, among other things, statements regarding the capabilities resulting from our support of Yahoo! Gemini and the growth of digital advertising generally. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to technical or implementation issues with our partnership with Yahoo!; adverse changes in general economic or market conditions; delays, reductions or slower growth in the amount spent on online and mobile advertising, particularly online video; and unforeseen developments in the digital advertising industry generally, technological changes; competition; and the fact that the search and mobile markets are emerging markets and rapidly evolving. These forward looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent reports on Form 10-Q and current reports on Form 8-K that we may file from time to time. Marin Software assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.

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