SOURCE: Marin Software

Marin Software

November 10, 2015 13:00 ET

Marin Software Recognized as Instagram Partner Program Member

Marin Social Platform Empowers Brands and Agencies to Drive Results With Instagram Advertising

SAN FRANCISCO, CA--(Marketwired - Nov 10, 2015) - Today, Marin Software Incorporated (NYSE: MRIN), provider of a leading cross-channel performance advertising cloud for advertisers and agencies, announced that it was recognized as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, and source and deliver content on Instagram.

Companies in the Instagram Partner Program have expertise in at least one of three specialties -- ad tech, community management, and content marketing -- to help marketers meet their objectives. Marin Software has been badged in Ad Tech for Marin Social, a powerful platform designed by social advertisers and fueled by cross-channel data.

Marin Social empowers brands and agencies around the world to create, target, and optimize their Instagram campaigns conveniently alongside Facebook and Twitter campaigns. Using the platform, advertisers can easily gain performance insights and management efficiencies across their entire marketing programs. Marin Social is built with an intuitive design and open architecture, allowing advertisers to leverage first- and third-party data and cross-channel audience signals to drive better Instagram advertising ROI.

"We're thrilled to be one of the initial members of the Instagram Partner Program to enable our advertisers to acquire more customers, particularly across mobile where American adults spend over one in five minutes on Facebook and Instagram," said David Yovanno, Marin Software CEO. "Our inclusion in the Instagram Partner Program is a testament to our focus on innovation and our commitment to creating best-in-class cross-channel, cross-device advertising solutions. This is a big moment for Instagram and our customers, and we're honored to be a part of it."

With a community of 400 million, Instagram is the place on mobile where marketers go to tell creative, visual stories to drive business results. The Instagram Partner Program will spur innovation to meet the diverse needs of marketers across the globe.

Resources:
About the Instagram Partner Program
Follow Marin Software on Instagram
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About Marin Software
Marin Software Incorporated (NYSE: MRIN) provides a leading cross-channel performance advertising cloud for advertisers and agencies to measure, manage and optimize more than $7.2 billion as of December 2014 in annualized ad spend across the web and mobile devices. Offering an integrated SaaS platform for search, display and social advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users' search, social and display interactions. Headquartered in San Francisco with offices in eight countries, Marin's technology powers marketing campaigns around the globe. For more information about Marin's products, please visit: http://www.marinsoftware.com/solutions/overview.

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