SOURCE: Marin Software

Marin Software

July 28, 2015 08:00 ET

Marin Software Releases All-in-One Mobile Retargeting Solution Across Leading App Platforms

New Solution Analyzes In-App Actions to Help App Developers Re-Engage High Value Users

SAN FRANCISCO, CA--(Marketwired - Jul 28, 2015) - Today, Marin Software (NYSE: MRIN), provider of a leading cross-channel performance advertising cloud, introduced Perfect Audience Mobile Retargeting, an innovative new product that gives advertisers of all sizes a robust mobile retargeting solution. As consumers continue to make the transition to a more mobile-centric world, marketers are finding it increasingly important to not only drive installs but also re-engage high-value users who stop using their apps. Marin Software's new solution helps by identifying these users' in-app actions, and then automatically serving them ads across smartphones and tablet devices to bring them back -- in real-time.

This innovative new product is an expansion of Marin's existing cross-device retargeting program, further helping app developers address the oft-cited issue of mobile monetization and user retention. As part of Marin's new solution, advertisers will have transparency into the apps where their ads are served, insights into the in-app audiences that drive the most revenue, access to billions of daily impressions on the leading mobile advertising exchanges, and control over ad recency and frequency to guard against ad fatigue. 

"Consumers are constantly engaging with multiple screens throughout their day," said Brad Flora, Sr. Director of Product Management, Display, Marin Software. "With Perfect Audience Mobile Retargeting, advertisers can re-engage with their app installers to help them discover new features and keep them up-to-date."

About Perfect Audience Mobile Retargeting:

  • Marin's new product helps mobile marketers to retarget high-value users by serving up ads in-app to keep their brand top of mind. With Perfect Audience Mobile Retargeting, marketers can grow their app traffic, increase conversions, and raise customer lifetime value by retargeting ads to customers in real-time.
  • The tool features a smart SDK that automates the creation of audiences from in-app actions. Mobile marketers can install the SDK to listen to their in-app events, automatically identifying high-value users to add to custom audiences using data-driven insights. Mobile device IDs can also be uploaded directly into the platform to grow audiences further.
  • Perfect Audience Mobile Retargeting is integrated with the three leading mobile ad exchanges -- MoPub, Nexage, and Smaato -- so that advertisers can reach audiences with interstitial and banner ads on the most popular mobile apps, games, and publishers.
  • This new product also gives marketers enhanced control and transparency into their campaigns by allowing them to manage performance with tools like optimized bidding, frequency capping, and advanced targeting.
  • Perfect Audience Mobile Retargeting is available immediately for Marin Display and Perfect Audience customers.

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About Marin Software
Marin Software Incorporated (NYSE: MRIN) provides a leading cross-channel performance advertising cloud for advertisers and agencies to measure, manage and optimize more than $7.2 billion in annualized ad spend as of December 31, 2014 across the web and mobile devices. Offering an integrated SaaS platform for search, display and social advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users' search, social and display interactions. Headquartered in San Francisco with offices in nine countries, Marin's technology automates advertising with the largest publishers around the globe. For more information about Marin's products, please visit: http://www.marinsoftware.com.

Forward-Looking Statements
This press release contains forward-looking statements including, among other things, statements regarding the capabilities of our product and on the product's ability to re-engage high value users. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to technical or implementation issues with Marin's products; adverse changes in general economic or market conditions; unforeseen developments in the digital advertising industry generally; technological changes; competition; and the fact that the search and mobile markets are emerging markets and rapidly evolving. These forward looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent reports on Form 10-Q and current reports on Form 8-K that we may file from time to time. Marin Software assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.

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