SAN FRANCISCO, CA--(Marketwired - December 08, 2016) - Marin Software Incorporated (NYSE: MRIN), a leading provider of cross-channel, cross-device, enterprise marketing software for advertisers and agencies, announced today that it was named the most usable cross-channel advertising software solution in G2 Crowd's 2017 Winter Rankings. Marin Software also topped G2 Crowd's Winter Rankings for Best Mobile Advertising Software and Best Display Advertising Software.
In addition to recently being named a Leader in Social Advertising Software, Marin dominated these three G2 Crowd Winter 2017 report categories:
- The Most Usable Cross-Channel Advertising Software: According to G2 Crowd's Cross-Channel Advertising Usability Index, Marin Software enjoyed the highest overall usability ratings, with an 8.33 out of 10. The average score for the 17 products included in the report was a 7.47. The report is based on more than 1,120 reviews written by business professionals.
- The Best Mobile Advertising Software: Marin had the best satisfaction ratings, based on more than 360 reviews written by business professionals.
- The Best Display Advertising Software: Marin earned the highest overall satisfaction score for display advertising software, based on more than 640 professional reviews.
G2 Crowd, widely known as "Yelp for software," brings peer reviews to business solutions. Enterprise software users can review different products and share insights on marketing, CRM, e-commerce, and other categories. Those looking for information on a specific product can use relevant first-hand reviews as part of the software selection process.
G2 Crowd's Index Reports aggregate several data points collected from reviews, to provide a unique and focused score for evaluating a single factor in the software purchasing process such as implementation, results, and/or relationships. Each report leverages customer satisfaction data reported by authenticated users, along with vendor market presence determined from social and public data.
"We're honored to be recognized as an industry leader across so many G2 Crowd advertising software categories," said John McNulty, Vice President of Global Marketing at Marin Software. "As we close out another year with strong enterprise marketing solutions, our continued innovation is demonstrating value where it counts the most-with our customers."
About Marin Software
Marin Software Incorporated's (NYSE: MRIN) mission is to give advertisers the power to drive higher efficiency, effectiveness, and transparency in their paid marketing programs that run on the world's largest publishers. Marin provides industry leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Offering an integrated SaaS ad management platform for search, social, and display advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users' search, social, and display interactions. Headquartered in San Francisco, with offices in eight countries, Marin's technology powers marketing campaigns around the globe. For more information about Marin Software, please visit marinsoftware.com.
About G2 Crowd
G2 Crowd, the world's leading business software review platform, leverages more than 100,000 user reviews to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Monthly more than a half-million people visit G2 Crowd's site. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by roughly $12 million in capital, G2 Crowd aims to bring authenticity and transparency to business technology research. For more information, go to G2Crowd.com.