SOURCE: Marin Software

Marin Software

May 19, 2015 11:00 ET

Marin Software's Perfect Audience and HubSpot Partner to Link Full-Funnel Marketing Automation and Paid Online Advertising

Integration Facilitates Building Personalized Audiences for HubSpot Customers to Re-Engage With Ads Across Desktop and Mobile Devices on Facebook, Twitter and the Web

SAN FRANCISCO, CA--(Marketwired - May 19, 2015) - Marin Software (NYSE: MRIN), provider of a leading cross-channel performance advertising cloud, today announced a new product integration that allows the more than 15,000 companies using HubSpot's platform to align their inbound marketing activities and paid online advertising. This innovative integration lets marketers' sync their HubSpot landing pages and contact lists with Perfect Audience, which helps them to save time and advertise more effectively. By linking marketers' inbound marketing and paid online advertising efforts, the new partnership enables a more consistent way to re-engage high-value audiences with personalized messaging across more than 8 billion daily impressions on desktop and mobile devices worldwide, including on Facebook and Twitter.

News Facts:

  • Joint customers of HubSpot and Perfect Audience will be able to connect their accounts, allowing them to more accurately retarget their HubSpot audience lists. Syncing a HubSpot account to Perfect Audience can be accomplished with just one click, avoiding a complex, technical integration.
  • When advertisers build landing pages and Smart Lists in HubSpot, Perfect Audience can automatically create retargeting audiences by leveraging the certified partner integration. The integration also features a nightly sync so that when advertisers create new landing pages and HubSpot Smart Lists, the respective retargeting list also can be created within Perfect Audience. Utilizing this feature makes it easier to sync CRM efforts with paid online advertising campaigns on the Internet, Facebook, and Twitter.
  • Using HubSpot Smart Lists in Perfect Audience, customers can personalize their advertising in the same way they personalize email messaging.
  • Once synced, Perfect Audience reports on revenue generated through retargeting campaigns, allowing advertisers to easily connect revenue information back to their HubSpot contacts.

Quotes:

  • "Perfect Audience allows HubSpot customers to take a more inbound approach to advertising by serving up relevant and personalized messaging to prospects," said Brian Halligan, CEO and co-founder of HubSpot. "This easy and powerful integration will enable HubSpot customers to create richer interactions with retargeting audiences -- and, we believe, ultimately drive business growth."
  • "We are excited to bring the power of retargeting to HubSpot's customers. By partnering with HubSpot, our advertisers have the added benefit of finding unconverted website visitors and re-engaging them wherever they are -- across channels and devices -- making their advertising more effective," said Chris Lien, founder and Executive Chairman of Marin Software.

About HubSpot
HubSpot is the world's leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 15,000 customers in more than 90 countries use HubSpot's software, services, and support to transform the way they attract, engage, and delight customers. HubSpot's inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform. Sidekick, HubSpot's award-winning sales application, enables sales and service teams to have more effective conversations with leads, prospects, and customers. HubSpot is headquartered in Cambridge, MA with offices in Dublin, Ireland, and Sydney, Australia, and has been recognized by Inc., Forbes, and Deloitte as one of the world's fastest-growing companies. Learn more at www.hubspot.com

About Marin Software
Marin Software Incorporated (NYSE: MRIN) provides a leading cross-channel performance advertising cloud for advertisers and agencies to measure, manage and optimize more than $7.2 billion in annualized ad spend across the web and mobile devices. Offering an integrated SaaS platform for search, display and social advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users' search, social and display interactions. Perfect Audience is Marin's self-service, SMB display retargeting solution. Headquartered in San Francisco with offices in 9 countries, Marin's technology automates advertising with the largest publishers around the globe. For more information about Marin's products, please visit: http://www.marinsoftware.com/solutions/overview. For more information about Perfect Audience, please visit: http://www.perfectaudience.com/

Forward-Looking Statements
This press release contains forward-looking statements including, among other things, statements regarding the capabilities resulting the integration of our product with third party offerings, the ease of such integration and the impact of the integration on advertising effectiveness and financial performance. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to technical or implementation issues with Marin's products; adverse changes in general economic or market conditions; delays, reductions or slower growth in the amount spent on online and mobile advertising; unforeseen developments in the digital advertising industry generally; technological changes; competition; and the fact that the search and mobile markets are emerging markets and rapidly evolving. These forward looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent reports on Form 10-Q and current reports on Form 8-K that we may file from time to time. Marin Software assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.

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