SOURCE: Mariner's Choice International, Inc.

January 24, 2011 08:00 ET

Mariner's Choice Launches Marketing Initiatives for MUNOX® and MicroBest

JACKSONVILLE, FL--(Marketwire - January 24, 2011) - Mariner's Choice International, Inc. (PINKSHEETS: MCII), a North American manufacturer of an extensive line of ecologically-safe products for the marine and other industry segments, today announced a launch of marketing initiatives to promote its microbial products for petrochemical remediation and wastewater treatment.

MUNOX®, by Osprey Biotechnics, contains non-sporogenic microbes that completely biodegrade petrochemicals with little to no negative impact on the environment. Currently, MUNOX® is the only microbial product that has been certified by the U.S. Environmental Protection Agency (EPA) program of Design for the Environment (DfE). MUNOX SR® (http://www.epa.gov/osweroe1/content/ncp/products/munox.htm) is listed on the EPA's National Contingency Plan (NCP) Product List.

Mariner's Choice will also feature its MicroBest product for wastewater treatment. The naturally occurring microbes in high concentration degrade and eliminate organic waste in the treatment process.

President & CEO Amie Hingston stated, "We must communicate to the environmental industries, and municipal and state governments the performance level and cost-effectiveness of these products, and that they offer sustainable solutions. We intend to utilize a variety of mediums, including the internet and social networking, to reach out to our target audience. The campaign will emphasize the benefits of these test-proven products." 

The petrochemical remediation and wastewater treatment markets have been growing to over $10 billion annually throughout the world, bolstered by regions that have been impacted by environmental degradation due to natural disasters, such as flooding, regions that have high traffic of freight vessels, and where there are off-shore and in-land oil drills. Vast areas worldwide experience environmental contaminations. 

"Mariner's Choice is in advanced negotiations with companies that have expressed strong interest in distributing and representing our products. We anticipate completing some of these agreements with purchase orders, in the coming weeks. Protecting water and the environment is paramount, and doing it in a way that offers benefits without any negative by-product is the ultimate solution. The need has never been greater," Hingston added.

About Mariner's Choice International, Inc.

Mariner's Choice manufactures and markets high-performance, ecologically safe commercial, industrial and retail products utilizing leading-edge readily biodegradable technologies. Each product is tested to exacting standards and superior performance levels that often exceed those of comparable products that contain harmful compounds or ingredients. Some of the company's "green" products employ nanotechnology. For more information, please visit www.marinerschoice.net.

Forward-Looking Statements

Except for statements of historical fact, the matters discussed in this press release are forward-looking, and are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements made herein regarding the intent, belief or current expectations of Mariner's Choice International, Inc. are forward-looking statements that reflect numerous assumptions, risks and uncertainties, many of which are beyond our control, and any of which could cause our actual future results to differ materially from our stated expectations today. Prospective investors are cautioned that our forward-looking statements are never guarantees of future performance. Important factors currently known to management that could cause our actual future results to differ materially from those indicated in our forward-looking statements today include our limited operating history, fluctuations in our operating results, our ability to compete successfully and our ability to attract necessary capital on satisfactory terms. Except as required by applicable law, we undertake no obligation to update or revise our forward-looking statements to reflect changed assumptions, the occurrence of unanticipated future events or changes in our future operating results.

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