SOURCE: Mark Logic Corporation

Mark Logic Corporation

March 18, 2010 08:00 ET

Mark Logic Principal Media Consultant to Speak at ASIDIC Spring 2010

Educational Session Focused on Practical Approaches to Generating Smart Content

SAN CARLOS, CA--(Marketwire - March 18, 2010) -

Mark Logic® Corporation, a leading provider of information infrastructure software, today announced that principal media consultant Matt Turner will participate in the session "Getting References Right -- How Semantic Technology Helps Linking, Findability and Analysis" at the Association of Information and Dissemination Centers (ASIDIC) Spring 2010 Meeting to be held on March 23, 2010 at the LYRASIS Conference Center in Philadelphia, PA. Beverly Jamison from the American Psychological Association (APA) will join Matt in leading a case study discussion focused on how APA utilizes semantic technology to improve products for their customers.

The 40 million references from the 2,500 journals indexed in the PsycINFO database of the APA form a valuable tool to help researchers and students find, analyze, and link research within topics. To ensure that references are complete, the APA uses semantic technology to identify the underlying entities of the authors, organizations, and journals where content is published. Identifying the underlying entity from the lexical representation used in a given instance of a reference allows the APA to increase findability, link and browse accurately, and provide better analytics. This session will explore how the APA utilizes semantic technologies in its MarkLogic Server-based platform, how it improves products for end users, and the benefits of this approach.

The ASIDIC Spring 2010 Meeting is focused on smart content and uncovering the value and benefits of semantic technology. According to the conference program, the race for publishers to compete in the face of technological challenges has never been greater. Technology can be a powerful tool for organizations to add value for customers and differentiate themselves from competitors. One critical component of the new publishing strategy is making content smarter. Smart content delivers added value to readers and can be packaged better by publishers and offered through any channel they choose. Using case studies, the ASIDIC spring one-day session will introduce practical approaches to generating smart content.

Matt Turner is the principal media consultant at Mark Logic and leads the design and development of information applications for customers including BusinessWeek, Simon & Schuster, McGraw-Hill Education, Cengage Learning, Ingram Digital, and Elsevier. Matt has authored numerous articles on XML products and publishing systems and has spoken at numerous conferences including SIIA, ASIDIC, the XML conference, OpenPublish, Seybold Seminars, and Documation. Matt has more than 14 years of experience in the implementation of leading-edge information technologies and has worked with companies including Sony BMG Music Entertainment, the Sony Group Company's 550 Digital Media Ventures, and PC World Online. Matt's blog, "Discovering XQuery," can be read at:

The ASIDIC Spring 2010 Meeting will be held at the LYRASIS Conference Center in Philadelphia, PA on Tuesday, March 23, 2010. Matt's session, "Getting References Right -- How Semantic Technology Helps Linking, Findability and Analysis" will be held at 1:15 PM ET.

For more information and to register for this conference, please visit

About Mark Logic Corporation
Mark Logic Corporation is a leading provider of information infrastructure software, serving industries including media, government, financial services, and others. The company's flagship product, MarkLogic Server, is used by customers to enable a wide variety of information applications including custom publishing, search-based applications, content analytics, unified information access, metadata catalogs, and threat intelligence systems. MarkLogic Server is based on patented innovations and provides state-of-the-art features including location awareness, real-time search, and a shared-nothing cluster architecture that supports high performance against petabyte-scale databases. Mark Logic is headquartered in San Carlos, California with field offices in New York, Washington, London, Boston, Austin, and Frankfurt. The company is privately held with investors Sequoia Capital and Tenaya Capital. For more information, to download a trial version, or to read the award-winning Kellblog, written by Mark Logic CEO Dave Kellogg, go to

Copyright © 2010 Mark Logic Corporation. Mark Logic is a registered trademark and MarkLogic Server is a trademark of Mark Logic Corporation. All rights reserved. All other trademarks mentioned herein are the property of their respective owners.

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