AUSTIN, TX--(Marketwired - September 20, 2016) - Markerly, an influencer marketing technology platform that specializes in integrating influencer marketing into media plans, announced today a new partnership with Blissful Media Group's One2One Network, a leading influencer marketing agency. This combined partnership will allow Blissful Media Group the ability to provide its clients with paid and earned media tracking, conversion tracking, and retargeting while allowing Markerly to enhance its technology.
The partnership boosts the performance of One2One's client campaigns through access to Markerly's industry leading technology platform. The collaboration will also give One2One Network the ability to white-label and access more than 2M influencers and their lookalikes across leading social networks including Instagram, Pinterest, Snapchat, YouTube, and Vine. Markerly's lookalike technology instantly produces results of 25-50 similar influencers based on keywords and interest.
"When we launched our proprietary technology platform for in-house licensing earlier this summer, it was with the idea of partnerships like this one with Blissful Media Group," said Sarah Ware, CEO, Markerly. "Our platform allows Blissful Media Group to provide better reporting to their clients, such as measuring paid and earned media values separately, conversion tracking, and lifts in brand engagements to owned channels. Our technology digs in deeper than other platforms to show the ROI from influencer campaigns so clients can prove success in wrap-up reports, beyond standard social engagements. Additionally, Markerly benefits from Blissful Media Group's years of experience and expertise in the influencer marketing space."
One2One Network is an influencer network founded in 2008 with over 20,000 social influencers, including 10,000 bloggers, capable of promoting a brand and authentically engaging with their followers. One2One Network is a subsidiary of Blissful Media Group, a boutique social media agency specializing in influencer marketing and digital strategy for brands and their agencies.
"We compared a number of technology platforms and it was Markerly's robust influencer and campaign management system with its sophisticated engagement and ROI metrics tracking that made it the optimal solution for collaborative opportunities," says Barbara Jones, CEO of Blissful Media Group, the parent company of One2One Network. "We're thrilled that Markerly is now our technology partner and we expect this partnership will continue to allow us to provide first-rate options to our clients. We believe that through the Markerly system, we are executing campaigns and measuring results seamlessly and more accurately. Through the use of the platform, we have been able to help our clients achieve more value from their budgets, not only with measurement, but by putting more of their dollars to content creation versus administration."
The partnership between Markerly and Blissful Media Group has enhanced the platform through specific customizations that makes data migration from other providers easily achieved, and the management aspects more natural and comprehensive for agencies that work with a variety of different clients, with varying permissions. Both organizations foresee opportunities for future collaboration on product enhancements and industry thought leadership.
Founded in 2012, Markerly is an award-winning influencer marketing technology partner focusing on identification and tracking for the world's largest brands. Markerly runs full service campaigns and builds up custom influencer networks for brands and agencies to ensure content creation by the most authentic and highly engaged with influencers within specific communities. These sponsored relationships inspire interest, produce measureable lifts in organic brand mentions and ultimately drive purchases. For more information, please visit www.markerly.com.
About Blissful Media Group
Blissful Media Group is a boutique social media and content marketing agency leveraging the power of influencers to create and manage partnerships with top brands and agencies through its influencer marketing division, One2One Network. Blissful Media Group offers influencer content creation, campaign management, social media amplification, live event promotion, product sampling, e-commerce reviews, strategy and consulting services.