SOURCE: Market 99

March 03, 2008 14:04 ET

Market 99 Seeks to Become Franchisor of 99 Cent Supermarkets

DALLAS, TX--(Marketwire - March 3, 2008) - Company officials announced today they have rounded down to two, the number of Franchise Consulting Services Firms, in which they are interested in assisting them to transition Market 99 into a franchisor of 99 cent supermarkets. Market 99 (PINKSHEETS: MNTY) would like to establish itself as one of the pre-eminent retail store fronts within the dollar-store industry, recognizable by name and logo. Market 99 would like to reach a critical mass through the following metrics:

--  Number of Stores
--  Revenues
--  Profitability
--  Market Value / Valuation
    

Jason Brola, CEO of Market 99, stated, "Though franchising Market 99 has developed into a reasonable concept to continue to pursue, it is possible that it might not be the catalyst to achieve all corporate goals."

Brola further stated, "Franchising Market 99 addresses several goals in a positive manner.

--  It allows us a quick way to achieve growth in numbers
--  It allows us a quick way to establish the largest possible geographic
    footprint
--  It assists in raising capital through franchise fees
--  It allows us more owner-managed stores vs. company stores with
    employees which leads to less liability and lower employee costs / issues
    

"All of which will contribute to Market 99 officials not having to use stock dilution, in the future, to open additional stores."

Though company officials have been determined to get the franchising mechanism in place as quickly as possible they have not shifted focus from current projects in progress such as other stores in the "build-out" phase. Officials of the company would like to make clear the company has plans to continue opening company-owned stores and will not abandon that particular revenue channel but rather share the costs of opening select additional locations, with prospective franchisees.

ABOUT US

Market 99 is a discount retailer with 15,000-20,000 square foot stores selling mainly name brand merchandise to value-conscious consumers. Market 99 carries Consumables, Health and Beauty Aids, Stationery Items, House wares, Cold Foods, Frozen Foods, Women's Accessories, Women's Clothing, Men's Clothing, Children & Infant's Clothing, Seasonal, Arts & Crafts, and Toys, all for 99 cents or less.

Please visit www.MyMarket99.com for additional information. www.MNTYInvestor.com

Disclaimer:

CAUTIONARY STATEMENT ABOUT FORWARD-LOOKING STATEMENTS

This press release contains "forward-looking statements," which are statements related to future, not past events. In this context, the forward-looking statements often include statements regarding our goals, plans, projections and guidance regarding our financial position, results of operations, market position, pending and potential future acquisitions and business strategy, and often contain words such as "expects," "anticipates," "intends," "plans," "believes," "seeks" or "will." Any such forward-looking statements are not assurances of future performance and involve risks and uncertainties that may cause results to differ materially from those set forth in the statements. These risks and uncertainties include, among other things, (a) general economic and business conditions, (b) the level of strategic partner incentives, (c) the future regulatory environment, (d) our cost of financing, (e) our ability to complete acquisitions and dispositions and the risks associated therewith, and (f) our ability to retain key personnel. These factors, as well as additional factors, could affect our forward-looking statements. We urge you to carefully consider this information. We undertake no duty to update our forward-looking statements, including our earnings outlook.

Contact Information

  • Contact:
    Jason Brola
    800-513-6902