SOURCE: Market Assist

November 10, 2014 12:20 ET

Market Assist Hires CEO and Appoints Chairman to Build a Boston Location

Market Assist's Boston Location Will Expand the Reach of the Growing Marketing Agency With a Focus on Bringing the Best in Digital Technologies to Boston Brands

BOSTON, MA--(Marketwired - Nov 10, 2014) - Market Assist, a fast growing digital marketing firm, recently teamed up with new CEO and board in Boston to expand the business. Mitja-Alexander Linss will head the team, as CEO, and will work with Oonagh O'Regan, company founder, and the new chairman, Jim Collins, to bring digital marketing best practices to established consumer brands and technology companies in Boston.

Boston is a hub of cutting-edge businesses, particularly technology, a specialty for Market Assist. "Market Assist has a strong digital marketing offering and we can now offer this in multiple locations. Technology is at the core of marketing and we can provide brands of all sizes the know-how of which digital technologies will bring maximum ROI on marketing campaigns," O'Regan stated.

Market Assist has expanded its services and now offers the very best in mobile advertising, remarketing, Google services, social technologies, email marketing and ad network best practices. "Conversions are a top priority for businesses and knowing which technology will get you to the conversion faster gives brands a competitive advantage," continued O'Regan.

Mitja-Alexander Linss, Market Assist's new CEO, brings a 15-year track record in international marketing and branding, acquired in corporate, consulting and start-up environments, to his new role. With extensive experience in both U.S. and European markets, Mr. Linss served in leading marketing roles with technology companies such as RSA Security and IHS Global Insight, and built marketing operations for Boston-based clean energy start-up firm General Compression. He combines strategic vision with in-depth knowledge of cross-cultural branding.

"These days most businesses operate globally, but worldwide target audiences have different cultural needs and very few marketing firms have the capability to effectively reach them. With Market Assist, customers will get the intercultural expertise needed to run highly effective global campaigns," said Linss.

James P. Collins III, newly appointed chairman of the board of Market Assist, is a seasoned business advisor and is the founder of New England Business Partners, a business development, advocacy and advisory firm with the value-added dimension of knowing how government works. Jim is a trusted business strategist and adviser to both entrepreneurs and executives. With colleagues in corporate suites and at all levels of government as well as an international network of business contacts, Mr. Collins will bring high level access to decision makers who may need Market Assist's menu of service offerings.

"The opportunity to bring the successful smart marketing strategies of Market Assist founder Oonagh O'Regan to the Boston marketplace amidst such dynamic growth of technology and knowledge based companies is one that I couldn't pass up," Collins stated. "The Market Assist consulting team provides proven and price competitive marketing formulas that accelerate a client's market penetration and brand identity," Collins added.

Market Assist offers the best in global digital marketing solutions for brands across verticals. The company advises established brands on technology best practices, while working with technology start-ups to create and build compelling brands designed to win customers. With a team of internationally renowned marketing agents, Market Assist can offer winning global digital marketing strategies to companies across chasms. www.marketassist.com

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