SOURCE: Market Leader Inc.

Market Leader Inc.

April 27, 2009 15:25 ET

Market Leader Announces Partnership With Realty Executives International

Strategic Relationship Provides Realty Executives Brokerages With RealtyGenerator Lead Generation and Management Technology and Industry Leading Pay-per-Click Advertising Program

KIRKLAND, WA--(Marketwire - April 27, 2009) - In a first-of-its-kind partnership for the real estate industry Market Leader (NASDAQ: LEDR) (, an innovator in online marketing technology and services for real estate professionals, today announced a strategic relationship with Realty Executives International to offer the company's RealtyGenerator lead generation and lead management system as well as its lead generation expertise to Realty Executives' more than 700 franchisees.

Under the agreement, Market Leader is providing its innovative RealtyGenerator technology platform to Realty Executives International's network of offices. RealtyGenerator is a powerful, Web-based lead generation and lead management solution that helps real estate brokers grow and manage their business. It does this by using online advertising to generate a steady stream of engaged consumer leads on a company's Web site and providing that broker with a powerful contact management solution that enables the company's agents to convert those leads into clients.

Phoenix-based Realty Executives International has nearly 800 franchise offices with nearly 15,000 sales associates in 14 countries and is now the first real estate franchisor to implement and help fund a national lead generation program designed to attract local home buyers directly to its brokers' Web sites, and ultimately to the brokers' individual sales associates.

"We are excited to have been chosen by Realty Executives to help their brokers grow their market share and turn the Internet into an important and growing new profit center," Market Leader CEO Ian Morris said. "Realty Executives is showing bold leadership in creating this first-of-its-kind initiative, and we are eager to extend the success we are seeing with many of their franchisees to the rest of their franchise network."

Realty Executives International President Rich Rector said, "Having access to Market Leader's RealtyGenerator technology and online advertising program will significantly help our brokers generate leads online while giving them the tools they need to help them convert those leads into new clients. By helping our brokers fund this initiative we are helping them build new revenue streams at this important time in our industry. Our program is the first of its kind to enable brokers to generate leads directly on their local Web site, and this is a major point of differentiation for us."

Some Realty Executives offices already have begun using RealtyGenerator as part of a rollout which is underway and will continue throughout the second quarter.

Realty Executives' brokers can learn more about RealtyGenerator by calling 1-888-239-2560. RealtyGenerator's powerful lead generation and client management system has been continually enhanced over the past five years and currently powers more than 200 innovative brokerage companies throughout the nation.

About Market Leader Inc.

Market Leader (NASDAQ: LEDR) provides real estate professionals with innovative marketing and technology solutions that enable them to grow and manage their business. Founded in 1999 by a second-generation real estate agent, Market Leader provides real estate agents, agent teams, and brokerage companies with subscription software and advertising products that enable them to generate a steady stream of prospects, as well as the tools and training they need to convert these prospects into clients.

With a long history of innovation, Market Leader pioneered online lead generation for real estate professionals a decade ago and today is the leading marketing partner to the real estate industry.

The company also provides consumers with free access to the information and tools they need throughout the home buying and selling process through its national consumer real estate sites. These websites enable Market Leader to provide its customers with access to millions of future home buyers and sellers while providing these consumers with free access to the information they seek throughout the home buying and selling process. For more information on Market Leader visit


Contact Information

  • Investor Contact:
    Mark Lamb
    Director of Investor Relations
    Market Leader Inc.

    Press Contact:
    Hugh Siler
    Siler & Company for Market Leader Inc.