SOURCE: Market Leader, Inc.

Market Leader, Inc.

June 25, 2013 08:00 ET

Market Leader Enables Automatic Capture of Leads From Leading Real Estate Sites Including Trulia, and Zillow

Groundbreaking Feature Adds to the Company's Smart Lead Technology, Empowering Customers to Generate, Engage, and Manage All of Their Leads, Anytime, on Any Device

KIRKLAND, WA--(Marketwired - Jun 25, 2013) - Market Leader (NASDAQ: LEDR), a leader in online marketing and technology solutions for real estate professionals, today announced major additions to the company's Smart Lead Technology, an innovative and powerful set of features that help Market Leader customers engage and convert their leads -- from any source and on any device.

In recent weeks, Market Leader has added a series of innovations to its Smart Lead Technology. Today's enhancement enables real estate professionals to have leads from leading websites -- including Trulia,, Zillow,,,, a number of major franchise websites, and of course the agents' own branded websites -- automatically appear in their Market Leader solution.

Smart Lead Technology is available to all Market Leader subscribers as part of their lead-to-close software-as-a-service (SaaS) system, including Market Leader Professional, Business Suite, and the company's franchise partner versions.

"Market Leader is the operating system that is now used by more than 135,000 real estate professionals to grow their business," said Ian Morris, CEO of Market Leader. "Smart Lead Technology enables our customers to fill their pipeline with leads, engage those consumers, and turn more of them into clients."

Market Leader is the only real estate marketing company with Smart Lead Technology, and today's new release is the latest in a series of powerful new tools for real estate professionals. Earlier this month saw the release of Market Leader Mobile, empowering agents to respond on-the-go from their smartphones and mobile devices to engage their contacts with emails, calls, marketing campaigns, and to-dos.

With its Smart Lead Technology, Market Leader provides real estate professionals with powerful benefits and insights for all leads, from any device, anytime, significantly increasing the engagement and conversion rate, including the ability to:

  • Work every lead in one place -- from all sources and on any device
  • Be the first agent to respond to the hottest leads with relevant content
  • Attract leads to their website with valuable neighborhood information
  • Stand out with targeted campaigns and polished marketing materials
  • Promote their brand, setting them apart from the competition
  • Transform leads into clients and clients into closings for more income

"I advertise on Trulia as well as other national sites, and having those leads automatically appear in my Market Leader system in real time is great. It saves time and energy, keeps everything I need in one place, and really gives me a tremendous advantage over competitors," said Susan Jacobsen from Carolina Realty Group. "I then use my Market Leader tools to drive higher engagement and conversion from all my leads. This is just another example of how Market Leader is on the cutting edge not just of technology but of actual usable thoughtful technology!"

For more information about Market Leader's Smart Lead Technology go to

About Market Leader

Market Leader, founded in 1999, provides innovative online technology and marketing solutions for real estate professionals across the United States and Canada. The company serves more than 135,000 real estate agents, brokerages and franchisors, offering complete end-to-end solutions that enable them to grow and manage their businesses. Market Leader customers earn more than twice the median income of the typical NAR member. Market Leader's subscription-based real estate marketing software -- including websites, contact management, a marketing center, and lead generation services -- is powered by Smart Lead Technology, and helps customers generate a steady stream of prospects, plus provides the systems and training they need to convert those prospects into clients. In addition, the company's national consumer real estate sites give its customers access to millions of future home buyers and sellers, while providing consumers with free access to the information they seek.

For more information on Market Leader visit

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