SOURCE: Market Leader Inc.

Market Leader Inc.

February 20, 2009 11:05 ET

Market Leader Entering Strategic Agreement With Google as Authorized AdWords Reseller

Strategic Advertising Agreement Will Help Deliver Targeted Customers to Real Estate Professionals

KIRKLAND, WA--(Marketwire - February 20, 2009) - Market Leader (NASDAQ: LEDR), an innovator in online marketing and technology solutions for real estate professionals, announced today a strategic agreement with Google and is now an authorized reseller of Google AdWords™ advertising program.

AdWords is an online advertising program designed to help businesses of all sizes receive optimal placement at the top of Google's local search results and maps. AdWords helps real estate professionals to find new customers by delivering relevant ads when home buyers and sellers search for specific homes, agents, companies and/or services.

As an authorized reseller of Google AdWords, Market Leader can now deliver even stronger search engine marketing strategies, efficiencies and results to brokers, agents and agent teams, while maximizing every client's marketing budget.

"For more than nine years, Market Leader has been a leader in online real estate and we are very pleased to be working with Google to help real estate professionals grow their business and to deliver even greater levels of service to our thousands of real estate brokerage company and agent customers," said Ian Morris, Market Leader CEO.

With more than 80 percent of home buyers and sellers turning to the Internet each day to find their next home, search engine marketing has become a critical part of every real estate professionals' online marketing strategy.

In fact, a recent survey by PCMS Consulting examined how 50 of the largest real estate brokerage companies in the nation use search-engine marketing and concluded that in online real estate advertising, "Keywords must be your Web site's foundation."

"As a Google AdWords Authorized Reseller, Market Leader can help real estate professionals efficiently tap into the power of the AdWords platform to help them maximize the return on their advertising investment and convert 'clicks' into closed sales," Morris said.

Real estate agent Chuck Willman of Gentry Realty in Mesa, Ariz., said, "The advertising program Market Leader has implemented on my behalf is much stronger than my best efforts as my site shows very high in the search results. Growth Leader is paying for itself already."

The strategic agreement with Google is the latest enhancement to the company's family of products, all designed to help real estate professionals grow their business.

Growth Leader is designed for real estate agents focused on growing their business. It helps them do this by enabling them to cost-effectively generate a steady stream of prospects to their personal web site while providing a powerful contact management solution that helps convert those prospects into clients.

Team Leader is the first real estate marketing solution designed to address the specific needs of real estate agent teams. It enables those teams to generate a steady stream of prospects, and convert those prospects into clients while also providing them with the tools to recruit and retain agents and manage their team. This enables teams to provide better service to their clients, while giving them a competitive edge in attracting new clients.

RealtyGenerator is a powerful lead generation and client management system that has been continually enhanced over the past five years and currently powers more than 200 of the nation's most innovative real estate brokerage companies.

About Market Leader Inc.

Market Leader (NASDAQ: LEDR) provides real estate professionals with innovative marketing and technology solutions that enable them to grow and manage their business.

Founded in 1999 by a second-generation real estate agent, Market Leader provides real estate agents, agent teams, and brokerage companies with subscription software and advertising products that enable them to generate a steady stream of prospects, as well as the tools and training they need to convert these prospects into clients.

With a long history of innovation, Market Leader pioneered online lead generation for real estate professionals a decade ago and today is the leading marketing partner to the real estate industry.

The company also provides consumers with free access to the information and tools they need throughout the home buying and selling process through its national consumer real estate sites. These websites enable Market Leader to provide its customers with access to millions of future home buyers and sellers while providing these consumers with free access to the information they seek throughout the home buying and selling process.

For more information on Market Leader visit

Google and AdWords are trademarks of Google Inc.


Contact Information

  • Investor Contact:
    Mark Lamb
    Director of Investor Relations
    Market Leader Inc.

    Press Contact:
    Hugh Siler
    Siler & Company for Market Leader Inc.