SOURCE: Market Leader, Inc.

Market Leader, Inc.

November 23, 2010 09:25 ET

Market Leader Improves Online Real Estate Experience With Significant Product Enhancements

Social Media Integration, Interactive Maps Headline Major Product Release Hailed by Customers as "Critical" to Their Success Moving Forward

KIRKLAND, WA--(Marketwire - November 23, 2010) - Market Leader (NASDAQ: LEDR) (http://www.MarketLeader.com), an innovator in online marketing and technology solutions for real estate professionals, has launched an improved version of its popular award-winning lead generation and contact management system.

These improvements, built with extensive feedback from consumers and real estate professionals alike, focus on creating deeper experiences for consumers that result in earlier and stronger engagement with qualified real estate professionals.

"Approximately 90 percent of our business comes from RealtyGenerator by Market Leader," said Jennifer Nonan of Keller Williams Mountain Properties in Vail, Colorado. "Their system is exactly what I was looking for in a lead generation & customer management solution for our business."

Susan Ebert, founder of EXIT Twin Advantage Realty in Murrieta, California, agrees.

"I use Market Leader in every aspect of my business -- from recruiting more agents, to making my business more profitable. Over the last four years, Market Leader has consistently accounted for over 60 percent of our total transaction volume," Susan said.

Highlighted new features available to every Market Leader customer include:

  • Social Media Integration: One-click sharing of listings with family & friends through Facebook, as well as custom tracking of social media-generated traffic & prospects
  • Enhanced Location Targeting: Interactive maps make finding homes and researching neighborhoods faster and easier than ever
  • Improved Price Selectivity: Home buyers can precisely target the specific homes in the price range they're seeking
  • More Useful Neighborhood Information: New data about local schools, market trends and nearby listings greatly improve the online research process

"The real estate process has become far more social and interactive," said Market Leader CEO Ian Morris. "We've made it easier for buyers and sellers to customize their online experience with the way they already want to find, interact with and share information about their current and future home."

Market Leader websites feature nearly four million home listings across North America, including more than 32 million property photos. Every listing from the local MLS is featured in each market on Market Leader websites.

For more information on Market Leader and its products, visit www.MarketLeader.com.

About Market Leader

Market Leader (NASDAQ: LEDR) provides real estate professionals with innovative marketing and technology solutions that enable them to grow and manage their businesses. Founded in 1999, Market Leader provides real estate agents, agent teams, and brokerage companies with subscription software and advertising products that enable them to generate active prospects, as well as the tools and training they need to convert these prospects into clients.

With a long history of innovation, Market Leader pioneered online lead generation for real estate professionals more than a decade ago and today is the leading marketing partner to the industry. The company also provides consumers with free access to the information and tools they need throughout the home buying and selling process through its national consumer real estate sites. These websites enable Market Leader to provide its customers with access to millions of future home buyers and sellers while providing these consumers with free access to the information they seek throughout the home buying and selling process. For more information, visit www.MarketLeader.com.

LEDR: CORPORATE

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